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About i2i – The Marketing Professionals   arrow

i2i can deliver a variety of talented marketing professionals; from PR, marketing communications, graphic design, SEO, PPC, social media, strategy and overall growth planning for your business.  

Meet the team……

Growth Strategy & Management Consultancy – David Laud

David’s career began with international financial services and 10 years with Thomas Cook, creating and launching the Moneygram brand for the company in the early 90’s. He moved on to head the marketing department for US technology company AT&T in the UK.

In 2000 David set up his own management consultancy i2i Business Solutions supporting clients in the professional, creative, digital, manufacturing and training sectors.

In addition to running i2i David is the Chief Executive of a regional law firm Samuel Phillips.

David is a registered specialist coach and expert supporting businesses with specific projects relating to strategy, growth and innovation.  He is working with BIC as a specialist on their Innovation programme enabling north east SME’s to access up to 40% funding, also he’s working with NBSL who offer 35% business support funding for growth strategy and marketing projects.  David is also registered with RTC North who in turn provide SME’s with support grants for developing and growing their business.

For more info follow this link Coach Profile – David Laud i2i

In addition to consultancy and coaching David has delivered a number of seminars and workshops including Marketing the Art Of, Durham University, Legal Support Network’s leadership forum and marketing masterclass.

David has written two books on social media marketing commissioned by international publisher Ark part of the Wilmington Group. these publications focus on social media for the professional service sector.  He also blogs regularly, mostly on matters related to marketing.  Subscribe here.

See David’s full profile and connect on LinkedIn and follow on Twitter


PR – Marketing Communications & Voiceover – Emma Hignett

Emma is a qualified MCIPR professional and has more than 16 years media experience, having worked extensively in local media and presented on both radio and television. She hosted radio breakfast shows for Capital Gold (London) and Red Dragon FM as well as presenting regular weather reports for HTV Wales and West. She has also managed a local radio station and recorded more than 35,000 audio announcements for London’s entire bus fleet.

Emmas introduction to PR came from promoting a range of charities and appeals while working in South Wales. Since specialising in PR she has worked for a wide range of clients including Cartridge World, Taste of Leeds, Lingfield Point, NOF Energy and Tilly Bailey & Irvine Solicitors, building business and personal profiles in local, trade and national media.

Emma creates varied practical campaigns, gaining publicity for topical issues, business wins and successes, staff achievements and appointments and company’s corporate social responsibility schemes and targets a wide range of media including printed press, broadcast media and internet. The range of services provided includes press releases, photography, leaflets and newsletters, audio and video reports and interviews.

Emma says: The most effective PR comes not from creating gimmicky campaigns or staging stunts. The truest public relations campaign is an ongoing process and more effective the more closely the client and PR can work.


Graphic Design including Web and e-mail Solutions – Alan Hayward

 Alan is an extremely capable designer with many years experience handling complex and straightforward briefs for clients.

Clients have included large public sector bodies such as NHS Trusts and local authorities through to highly specialised scientific equipment manufacturers, family run businesses and a wide array of SME’s.

Alan’s approach is pragmatic and highly effective, keeping a very firm eye on the client need whilst addressing the key objective of the project.

In addition to traditional print marketing solutions Alan is also a gifted web designer with a growing portfolio of original work clearly setting clients online presence apart from the competition.


SEO, Paid Search, Analytics Specialist and Google AdWords Partner – Iain Forrest

Iain ForrestIain is a technical marketing specialist helping companies maximise returns from their internet marketing, social media and e-commerce investments.  Expertise extends to: Google Adwords, Google Analytics, Bing Ads, Facebook ads, Twitter ads, Remarketing Strategies, Google Merchant Centre, Product Listing Ads, Internet Marketing Strategy and Budgeting, Online Marketing Optimisation, ROI improvement, Landing Page Design, A/B Testing, Conversion Rate Optimisation, Search Engine Marketing. Member of the Institute of Direct Marketing (MIDM), MBA graduate with Distinction, fluent French and English, with experience of developing high performance e-marketing campaigns within blue chip organizations and SME’s in competitive markets including Travel, Hotels, Retail and Engineering.


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