David Laud
david.laud@i2isolutions.co.uk
David Laud is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. His career began with international financial services marketing and 10 years with Thomas Cook, creating and launching the Moneygram brand for the company in the early 90’s. He moved on to head the marketing department for US technology company AT&T.
In 2000 David set up his own management consultancy i2i Business Solutions supporting clients in the professional, creative, digital and training sectors.
In addition to running i2i David is the Chief Executive of a regional law firm and Managing Director of e-publishing and smartphone app development company R2b Media Ltd.
David is an active mentor for business owners working on behalf of a wide range of support organisations including Entrust, Business Link and the Chartered Institute of Marketing. He has delivered a number of lectures and workshops including Marketing the Art Of 2011 at the Sage and talks for Durham University and supporting CIM branch events.
David has recently completed his first book on social media marketing commissioned by international publisher Ark part of the Wilmington Group focussing on social media for the professional service sector. Click here for more details
David is a proud Peterborough United fan, his home town club.
In his spare time he’s managed 9 Great North Runs, 5 Bath Half Marathons and ran the 150th Blaydon Race the 5.9 mile run from the centre of Newcastle upon Tyne to Blaydon!
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Emma Hignett
emma.hignett@i2isolutions.co.uk
Emma is a qualified MCIPR professional and has more than 16 years media experience, having worked extensively in local media and presented on both radio and television. She hosted radio breakfast shows for Capital Gold (London) and Red Dragon FM as well as presenting regular weather reports for HTV Wales and West. She has also managed a local radio station and recorded more than 35,000 audio announcements for London’s entire bus fleet.
Emmas introduction to PR came from promoting a range of charities and appeals while working in South Wales. Since specialising in PR she has worked for a wide range of clients including Cartridge World, Taste of Leeds, Lingfield Point, NOF Energy and Tilly Bailey & Irvine Solicitors, building business and personal profiles in local, trade and national media.
Emma creates varied practical campaigns, gaining publicity for topical issues, business wins and successes, staff achievements and appointments and company’s corporate social responsibility schemes and targets a wide range of media including printed press, broadcast media and internet. The range of services provided includes press releases, photography, leaflets and newsletters, audio and video reports and interviews.
Emma says: The most effective PR comes not from creating gimmicky campaigns or staging stunts. The truest public relations campaign is an ongoing process and more effective the more closely the client and PR can work.