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i2i solutions > Blogtitle_li=david laudtitle_li=direct mailtitle_li=E-Commercetitle_li=eventstitle_li=marketingtitle_li=offlinetitle_li=radio advertisingtitle_li=Servicestitle_li=social mediatitle_li=Tv Advertiisng
Virtual vs Reality – the role of offline marketing
Perhaps it’s the natural born geek in me connected to the genuine interest in new marketing mediums but I’ve blogged a lot about online activity, time to consider matters offline. What do I mean by “offline”? Well literally anything … Continue reading
Social Media – Are You Feeling the Love?
You’ve followed the advice, created the accounts, sent out the messages, uploaded the links, shared photos and pointed followers and friends to your blog and even taken the time to comment regularly on topical business matters on Linkedin. So why … Continue reading
Reputation, Reputation, Reputation – (importance of having a social media policy)
Reputation, Reputation, Reputation Are you concerned about your personal and business profile? Does it matter what people are saying about you? Yes of course you should be taking an active interest in building a positive profile and what’s being said … Continue reading
Social Media Marketing for Law Firms
Measure for measure, tweet for tweet
If you’ve embraced social media in your business you might not have yet considered how to check to see if your efforts are making a return. Of course the obvious signs are followers who buy from you or make recommendations … Continue reading
What’s in a Logo?
The saying goes, what’s in a name? But equally we could ask what’s in a logo? Do they really matter, make a difference or carry any value? Ask that question of the board of Nike, Coke, Apple and Virgin and … Continue reading
Vapour Trails & Revelations
You can experience a multitude of sensory events whilst running, the weather, diesel fumes, shouts of ” Run Forrest Run” (yes that really happened to me) fried breakfasts cooking away and on occasion the pungent overpowering waft of aftershave. If … Continue reading
Super Stars, Injunctions and Massive Black Holes
This article is brought to you with the aid of three “Supers”; Stars, Injunctions and Massive Black Holes. An odd combination but as you’ll see they’re connected. You can’t have missed the recent media storm over celebrities and senior figures … Continue reading
“Old Reliable” A Lawn Story
Every year the moment arrives when a glance out at the garden and lack of precipitation brings about the realisation, “time for the first cut of the lawn”. This year, as indeed last year, the severe winter weather put that moment … Continue reading
Lights, Camera, Action! – How to Make Social Media Perform For Your Firm
Listening to professional service firms across the UK, I hear time and time again of their frustration with social media. “I just don’t get it, everyone talks about it but no one has the time to do it, even when I … Continue reading
Location, Location, Location
We all know the old estate agent adage that demands we put location above all else to get best value for your bricks and mortar. That also holds true for some of the fastest growing trends in social media. Our … Continue reading
The T-Bag Game
If you’re fed up with sport on TV and looking blankly at the screen trying to find something to fill the void…. look no further, here at we’ve created the solution. The T-Bag Game started over ten years ago as … Continue reading
Making Connections – There’s a Limit So Make Them Count
I’m a big fan of social media in all it’s forms; they’re great tools to help keep you in touch and connected to a wide circle of friends, colleagues, contacts and acquaintances. But apparently there’s a limit to how many … Continue reading
The i2i Guide to Twitter by David Laud FCIM, Chartered Marketer
Twitter what can it do for my business? Twitter is a micro blogging platform that enables businesses to communicate with customers, suppliers, staff, competitors (yes I said it competitors) and friends. In this new world of online and mobile … Continue reading
Motivation Management
Motivation what is it? how does it work? Do we make the most of its power to move us? Definition – Motivation is the activation or energization of goal-oriented behaviour. Motivation is said to be intrinsic or extrinsic. Ok the … Continue reading
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