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Demystifying the Digital Dichotomy

AKA Getting to Grips With a Marketing Audit Living a working a life online has become the norm for most businesses. As a result of the all-encompassing impact of digitisation there has been an exponential growth in the platforms serving and not serving our needs. This growth extends to the increase in the complexity surrounding […]

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Don’t Shoot….Fire Up the Messenger

We all know the old saying, “Don’t shoot the messenger” a term founded in times of war to protect the safety of those delivering and receiving enemy communications. Today it has less of a life-threatening implication, but a boss reacting badly to difficult news might still be responsible for corporate collateral damage. Enough of the negative […]

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Do Your Customers Experience Autopilot Service

Are Your Customers Up in the Air? With the increased investment in call centre systems and application of artificial intelligence, organisations can swiftly route our enquiries and answer specific questions.  That’s the theory, but the reality is that it leaves us feeling far from satisfied, like indigestion after a fast food meal or disappointing, big […]

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Essential Marketing Podcast – April 2017

  http://traffic.libsyn.com/essentialmarketing/EM20Podcast20April20201720-20253A043A20172C2019.41.mp3Podcast: Play in new window | DownloadShare Content Tweet

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Give Your Time an MOT

Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At the end of the working day do you feel deflated as its mostly been unproductive? […]

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Social Media Management for Professionals (4 of 4)

The final Q & A covering aspects of social media management for professionals Q1.      What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute? A1. As covered in the previous Q&A your social media policy should cover such eventualities. […]

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Social Media Management for Professionals Part 3

Q1.      How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen, share, originate, post [repeat]. Measure your social engagement on Klout, Kred or Buzzsumo identify what […]

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Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A. Many large corporate organisations adopt a mechanism of allowing their social media team to leave […]

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Social Media Management for Professional Firms – Q&A Part 1

Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the social media function? A. I don’t like the use of the word “owned” because it […]

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How to Choose the Right Platform

Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying features and functions that for some, like Facebook and Twitter, may see similar developments whilst […]

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How to Manage the Top 10 Digital Distractions David Laud

Time is a precious commodity.  We need to find available hours to complete a project at work, enjoy time with family or our favourite leisure activity.  Unfortunately there seem to be more interruptions than ever eating into our best laid plans and none so compelling as the digital distractions we face each day. Smartphones have […]

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Don’t be afraid to fail

It’s suggested that we live in an increasingly risk averse World.  I would tend to agree, it’s not so much the meek who’ll inherit the earth as the health & safety officer. In business we’re challenged with key decisions and often significant levels of pressure and responsibility.  Those who’ve survived the past 10 years may […]

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Anchor Plan

Are you looking for a new, innovative method to connect and broadcast to your network?  You might want to read on… We have social media platforms that offer every possible form of communication, commonly written, increasingly live streaming video but very few that focus purely on the spoken word. In February this year two huge […]

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Is Twitter in Trouble?

It’s amazing how quickly bad news or rumours travel.  Something in the human psyche gives a turbo boost to negative stories.  We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media platforms at our fingertips. Ironically it’s one of the most prominent of these platforms, Twitter, […]

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Friends, Randoms, Connected-men, The Truth Behind Online Relationships

A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections.  Dunbar’s research into the social interaction of apes combined with known historical factors of human behaviour led to a pretty definitive […]

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