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Category Archives: Blog

Demystifying the Digital Dichotomy

AKA Getting to Grips With a Marketing Audit Living a working a life online has become the norm for most businesses. As a result of the all-encompassing impact of digitisation there has been an exponential growth in the platforms serving and not serving our needs. This growth extends to the increase in the complexity surrounding […]

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Don’t Shoot….Fire Up the Messenger

We all know the old saying, “Don’t shoot the messenger” a term founded in times of war to protect the safety of those delivering and receiving enemy communications. Today it has less of a life-threatening implication, but a boss reacting badly to difficult news might still be responsible for corporate collateral damage. Enough of the negative […]

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Do Your Customers Experience Autopilot Service

Are Your Customers Up in the Air? With the increased investment in call centre systems and application of artificial intelligence, organisations can swiftly route our enquiries and answer specific questions.  That’s the theory, but the reality is that it leaves us feeling far from satisfied, like indigestion after a fast food meal or disappointing, big […]

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Essential Marketing Podcast – April 2017

  http://traffic.libsyn.com/essentialmarketing/EM20Podcast20April20201720-20253A043A20172C2019.41.mp3Podcast: Play in new window | Download

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Give Your Time an MOT

Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At the end of the working day do you feel deflated as its mostly been unproductive? […]

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How to Choose the Right Platform

Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying features and functions that for some, like Facebook and Twitter, may see similar developments whilst […]

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How to Manage the Top 10 Digital Distractions David Laud

Time is a precious commodity.  We need to find available hours to complete a project at work, enjoy time with family or our favourite leisure activity.  Unfortunately there seem to be more interruptions than ever eating into our best laid plans and none so compelling as the digital distractions we face each day. Smartphones have […]

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Don’t be afraid to fail

It’s suggested that we live in an increasingly risk averse World.  I would tend to agree, it’s not so much the meek who’ll inherit the earth as the health & safety officer. In business we’re challenged with key decisions and often significant levels of pressure and responsibility.  Those who’ve survived the past 10 years may […]

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Anchor Plan

Are you looking for a new, innovative method to connect and broadcast to your network?  You might want to read on… We have social media platforms that offer every possible form of communication, commonly written, increasingly live streaming video but very few that focus purely on the spoken word. In February this year two huge […]

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Friends, Randoms, Connected-men, The Truth Behind Online Relationships

A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections.  Dunbar’s research into the social interaction of apes combined with known historical factors of human behaviour led to a pretty definitive […]

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Time For a New Website?

There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so charming” design company to makeover your online face, pause for a moment, breathe and think […]

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The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the address book you kept in the draw of the table in the hall, the one […]

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What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period. Why might this work for business? […]

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Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab

A new kid on the block of live video streaming apps has an appropriate name,Blab.  It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it actively encourages others to join in and share the limelight, a bit like Google hangouts […]

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Working Smart – 6 Top App Suggestions

One of the oft touted benefits of technology; new and shiny gadgets, software or apps, is their ability to make our lives easier, save time and be more efficient. Not all make the grade, in fact many can create quite the opposite effect and leave you staring at a screen for far longer than you’d […]

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