Google+

We help businesses by providing cost effective marketing support

   
     01642 581731
Tap To Call

Category Archives: Content Marketing

Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A. Many large corporate organisations adopt a mechanism of allowing their social media team to leave […]

Read More 

Is Twitter in Trouble?

It’s amazing how quickly bad news or rumours travel.  Something in the human psyche gives a turbo boost to negative stories.  We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media platforms at our fingertips. Ironically it’s one of the most prominent of these platforms, Twitter, […]

Read More 

Time For a New Website?

There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so charming” design company to makeover your online face, pause for a moment, breathe and think […]

Read More 

The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the address book you kept in the draw of the table in the hall, the one […]

Read More 

What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period. Why might this work for business? […]

Read More 

Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab

A new kid on the block of live video streaming apps has an appropriate name,Blab.  It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it actively encourages others to join in and share the limelight, a bit like Google hangouts […]

Read More 

When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.             Let’s just look at a few examples.  Staff with […]

Read More 

Marketing – Is it really all about the 3 C’s – Content, Content, Content?

Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not go far before the word “content” is mentioned. If you want your website to be […]

Read More 

Business Development – Why You Need to be Thinking LinkedIn

There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms.  Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the basic, obvious and on occasion not all together accurate nuggets. In this latest post I’m […]

Read More 

Ice Bucket List – Why the ALS Charity Challenge Works

Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t forget the hashtag) has become a phenomenal success for the charity that took ownership of […]

Read More