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Category Archives: Law

Social Media Management for Professionals Part 3

Q1.      How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen, share, originate, post [repeat]. Measure your social engagement on Klout, Kred or Buzzsumo identify what […]

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When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.             Let’s just look at a few examples.  Staff with […]

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The Generations Game

A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK.  The brief for this event was to present on the challenge of engaging with younger clients.  A very topical issue not only for lawyers but many businesses facing the prospect […]

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Law Firm Management – Survival of the Fittest

Charles Darwin knew a thing or two about evolution.  If I can cast my mind back to my human biology lessons, the term coined by the great naturalist was “Natural Selection”.  It took a little while for this radical theory to be accepted by the mainstream scientific community but now it is universally seen as […]

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