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Category Archives: Marketing

Essential Marketing – A.I. and Customer Service

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Essential Marketing Podcast – April 2017

 

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Social Media Management for Professionals (4 of 4)

The final Q & A covering aspects of social media management for professionals Q1.      What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute? A1. As covered in the previous Q&A your social media policy should cover such eventualities. […]

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Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A. Many large corporate organisations adopt a mechanism of allowing their social media team to leave […]

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Social Media Management for Professional Firms – Q&A Part 1

Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the social media function? A. I don’t like the use of the word “owned” because it […]

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Is Twitter in Trouble?

It’s amazing how quickly bad news or rumours travel.  Something in the human psyche gives a turbo boost to negative stories.  We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media platforms at our fingertips. Ironically it’s one of the most prominent of these platforms, Twitter, […]

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Time For a New Website?

There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so charming” design company to makeover your online face, pause for a moment, breathe and think […]

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The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the address book you kept in the draw of the table in the hall, the one […]

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What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period. Why might this work for business? […]

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Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab

A new kid on the block of live video streaming apps has an appropriate name,Blab.  It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it actively encourages others to join in and share the limelight, a bit like Google hangouts […]

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Brand New – End of the Road for the Yellow Brick

The keenly observant amongst you may well have noticed something different with i2i.  After almost 15 years as a yellow brick it was time to say goodbye to the old logo and introduce a fresh, more dynamic look. Working with long-time friend and associate Alan Hayward we bounced around several ideas, colour schemes and shapes […]

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Networking Events Notworking? 7 Tips to Make Better Use of Your Time

It’s a damp Wednesday morning and you’ve been asked to attend a “networking” event and presentation at the other side of town. It’s with a group of business people you’ve not met before.  The thought doesn’t exactly fill you with dread but you do have a resigned feeling of déjà vu. The sat nav takes […]

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Is Marketing Dead?

Headlines of a similar nature have been peppering business news feeds for a couple of years now.  It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and gone to meet its maker, stiff and bereft of life, it rests in peace.  Apologies […]

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Marketing – Is it really all about the 3 C’s – Content, Content, Content?

Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not go far before the word “content” is mentioned. If you want your website to be […]

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Business Development – Why You Need to be Thinking LinkedIn

There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms.  Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the basic, obvious and on occasion not all together accurate nuggets. In this latest post I’m […]

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