6 Simple “Screen Test” Steps for Business Growth
The super organised and resourced amongst you will no doubt have neatly prepared and signed off plans for the new year and beyond. Even the smug amongst you will still have nagging doubts over what the next year may bring. A.I., blockchain, global trade & nationalist tendencies, cybercrime, economy and yes, we cannot forget Brexit.
Whilst there’s no shortage of negative news there are also positive aspects to living in the latter 2010’s heading into the 2020’s, but what of the planning process and where to start?
Here below is my film quote themed list, of 6 steps, that will hopefully help in your planning process.
Everyone who names the films these quotes were taken from will be entered into a prize draw to win a £25 Amazon voucher and each entry, no matter if correct or just funny, will be matched by a £2 donation to Children in Need.
So, either add your entry to the comments below or e-mail me direct via email@example.com – and good luck!
Now on with the planning…
1. “You can’t handle the truth” – The most important factor in creating a successful plan is to truly understand the current position. Seeing the present situation either through rose tinted glasses or negative pessimism will not help establish an accurate platform to work from. Why not gain an external perspective from a trusted third party? Also, whilst you’re at it, permit yourselves time to step back from the day to day stresses of running the company. This can prove invaluable in setting a realistic starting point from which to plan ahead. Tried and tested tools you’ll be familiar with include PEST (Political, Economic, Socio-Cultural & Technology) and SWOT (Strength, Weakness, Opportunities & Threats) to help with your situational analysis.
2. “To Infinity & Beyond” – We don’t quite need the Buzz Lightyear warp drive, but a vision of where the business would ideally be in three years rather than the end of 2019 will lift sights beyond the immediate horizon. This is helpful as it can permit broader thinking as to the business model, its market and essentially the “bigger picture”.
3. “Show Me the Money” – We’re not in business simply for the hell of it, so consider both the revenue, profit and thereby costs that this growth is going to create and map the money projections from year three back to year two and then the next 12 months.
4. “You’re gonna need a bigger boat” – Once the thinking has started around where the business is heading consideration as to the resources needed to deliver is essential. There is little point setting plans that are going to be unrealistic unless the people, plant and systems are there to support its objectives.
5. “May the Force be with you” – Having set out ambitious plans for growth it’s now time to use your “laser” focus and powers of collective creativity to articulate a series of defined projects that will deliver your first 12 months goals. Each project should be accompanied by clear objectives.
6. “These go to eleven” – Keep your eyes, ears and hands on the controls. The best plans can all too frequently be delayed or derailed through the day to day pull of a busy business. This is the reason why ongoing measurement of project and planning progress is essential to your overall success. Make sure everyone knows who is responsible for each key action and what is expected of them by when.
If the above works for your business you can always produce a sequel for 2020.
Don’t forget to submit your film titles and remember every entry no matter if correct or just humorous will guarantee a donation to Children in Need.
If the above has sparked thoughts of growth planning, feel free to share your thoughts via David.firstname.lastname@example.org
NB. There are currently significant funding opportunities for SME’s to support business growth, leadership and management development activities.
Do you run your day or does the day run you?
Scan through this simple list of symptoms and see which apply to you;
If you answered yes to any of the above the chances are you’re suffering with a level of stress that is having a negative impact on your quality of life. We actually need a certain level of stress in our lives otherwise we’d not get much done. Positive stress, also called eustress, gets the deadline met, the presentation delivered and you on board the right train at the right time. It delivers adrenalin, excitement tends to be short term but can improve our performance.
Negative stress is where the mind starts to introduce anxious irrational thoughts that appear to be beyond our ability to manage. It makes us feel bad, it can be both short and long term, has a direct impact on performance and if left unchecked can lead to unwanted mental and physical symptoms.
There are very many causes of negative stress. It can be a relationship breakdown, new boss, new neighbourhood, too much work, not enough work, starting a family, financial worries, illness or losing someone close to you.
The fact is we ALL face these bumps and hurdles in our lives and for most of us, most of the time we can deal with them without any difficulty. Unfortunately, the statistics seem to suggest that an increasing number of us are not coping so well. As many as 12 million adults in the UK will consult their GP about mental health issues each year. Diagnosed with anxiety or depression typically caused by stress this results in 13.3 million working days lost each year. It’s a sizeable and growing problem.
Here’s the disclaimer…I’m no GP, psychologist, counsellor or psychotherapist but I, like many others have had my moments with this increasingly common problem. First and foremost, I would suggest that if you are worried about stress and its effect on you make an appointment to see your GP. If you can sense that there are one or two warning signs and you want to find a way to improve the way you feel I would strongly suggest taking back control of your life.
Of course “taking back control” can be easier said than done but often we fall into patterns of behaviour which help propagate feelings of negative stress. The result is that we lose control of our time, others fill it all too quickly and with that loss of control comes added anxiety. The answer is to evaluate those things we are doing that are causing angst and
My “self-help” route was helped enormously by an old friend who I’d overlooked for too many years. The “friend” is in the shape of a number of tried and tested time management principles that I had learnt as a young manager at Thomas Cook and carried with me or so I thought through my career. What happens over time and new challenges is that we adapt and grow and learn but often let key nuggets of working practice slip through our minds.
I have a theory. Actually I have lots of theories but this one is relevant to our 21st Century dilemma. Once upon a time, long ago in the 90’s, talk of computers, online business and e-mail suggested we would have more leisure time. Thanks to the advent of this fabulous technological era we would all be “chilled to the max” reclining on Ikea furniture and enjoying our newly won down time supping on Sunny D or Sprite.
Fast forward to today and that pipe dream of a technological Nirvana is about as far away as anyone could possibly have imagined. Smartphones, social media, the Internet of Things and now robotics, VR, AR and AI…are you keeping up? All these new wonderful innovations are not going to create time for us they’re going to squeeze into whatever time we have, competing with the multitude of tasks expected of us. As life moved faster so did expectations. News used to arrive via a broadsheet paper stuffed through the letterbox by a schoolboy on a Raleigh 5 speed. Now it’s instantly delivered in our hands via Twitter and we know about a Japanese tsunami before the BBC news team can brief Hugh Edwards.
So with steely determination I attacked the bookshelf in my office, being self-aware enough to know “Googling” the subject would result in momentary success followed by a likely hour of distraction. I found notes in an old Filofax, yes do you remember those? I also found a previous blog on the subject and arrived at the following list.
If you’ve experienced problems with stress and/or or time management drop us a line today.
One of the oft touted benefits of technology; new and shiny gadgets, software or apps, is their ability to make our lives easier, save time and be more efficient.
Not all make the grade, in fact many can create quite the opposite effect and leave you staring at a screen for far longer than you’d want. The app that promises to make your life so much easier and then fails to act at the all too critical moment
There are however some gems that do indeed work their magic and serve as excellent tools to help keep us organised and in control. I have 6 such examples here that I would recommend you looking at if you don’t already use.
Issue #1 – Managing multiple accounts or a single brand across many social media platforms
Hootsuite – there are other platforms such as Tweetdeck that continue to deliver a good PC experience for visibility of activity but for me Hootsuite offers just that little bit more. The dashboard can take some getting used to but it’s worth persevering
Issue #2 – Keeping abreast of news on specific topics
Google Alerts – this little nugget has been around for a few years now but still many are not using it. I don’t know why. By searching for Google Alerts you’ll identify a keyword tool that can provide search results for specific keywords on a daily or weekly basis. You set the time and frequency and provide an e-mail for this digest to be forwarded to. A great way to monitor yours and your competitors brand along with sector specific items that may be of interest to you, your staff or your customers.
Issue #3 – Smartphone Memory Management
CM Security is one tool I make good use of as I have an iPhone and without this very effective app I’d be all out of memory. There are other similar apps available but CM is one of the best offering a simple click solution to removing excess, unnecessary items.
Issue #4 – Keeping on top of followers/ unfollowers on twitter and Instagram
I’ve been aware for some time of the rather short sighted method of attempting to grow a network. Someone follows you, on for example Twitter and then a week later after you’ve returned the compliment and followed back they “unfollow” you. Nice! Surprising how many accounts employ this strategy – if you are please don’t and if you’re subjected to it don’t let them have the benefit.
One of the best apps I’ve found for regularly reviewing those who unfollow and keeping your network to those who you can trust will engage is Unfollow for Twitter. The same issues arise on platforms such as Instagram, again there is an unfollow Instagram app. Given the difficulty of identifying these unfollowers, especially if you have a large network, I would recommend uploading these apps and once a week clearing out any accounts that are not following you back.
Issue #5 – Sleep patterns affected by late night browsing
Increasingly smartphone users are complaining of tiredness and attention deficit. This is often a side effect of staying on a smartphone, ipad or laptop late into the evening. The screen glare of these devices replicates sunlight telling the brain its wakey-wakey time rather than time for bed. At the point of retiring to the duvet the brain is unable to switch off.
The Opera browser which you can download to your devices offers a “bedtime” mode which reduces glare and keeps your brain in line with the actual time.
I’ve used it and it certainly works.
Issue #6 – too many passwords to remember
Do you get frustrated with the number of usernames and passwords your forced to remember or record to access your bank, facebook, twitter, LinkedIn, e-mail accounts, Starbucks app, iTunes, Amazon, ebay, MailChimp….I could go on.
If you’ve a brain that can cope with keeping and retrieving multiple passwords you’re ok but if like most people you can only remember if prompted the 1Password App may well be for you.
Some people keep spreadsheets of their log-ins which is great, until someone unauthorised accesses it or it’s deleted. The 1Password option gives you a secure vault in which you can then introduce the accounts you want to quickly access.
I’m sure in time the finger print or eyeball scanning will be the way we access our all-important data but until that becomes the norm I’d suggest looking at 1Password.
Most of these apps can be found by searching on your device by the name or if that doesn’t work a quick Google will do it. If you’ve got a hot tip for a great time saving or efficiency promoting app please drop me a line and we’ll feature it.
I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon.
There are an estimated 1.8 billion of us using smartphones and this year alone will see a further 25% increase in ownership. By 2017 a third of the World’s population will be glued to their touch screen devices.
Don’t get me wrong, I’m someone with a long record of smartphone ownership from early HTC varieties through to iPhone but I’m not such a fan as I was.
Millions of us are struggling with an addiction to the smartphone. The proliferation of these super slim, super smart devices gives us a look of that 24th Century imagined world of Gene Roddenberry. How long before we’re moving from “hang outs” to “beam ups”?
So what of this reference to making us stupid and why am I not such the fan that I once was?
It’s not that your smartphone contains anything other than a deep pool of wonderful treasures. We have ready access to apps that can help with every single facet of our lives. They keep us fit, healthy, on time, up to date with international, national, local and personal news and entertained with games, TV, radio and our favourite songs.
We can’t hold back progress with technology and let’s face it we’re pretty insatiable when it comes to the fast moving consumer gizmology but I do think we’re struggling to keep up.
As humans we are undeniably an adaptive species. Evolving from hunter gatherers to hot shot gamers with each generation bringing their own unique code of knowledge and rules factoring the software into their lives so that it becomes intertwined with everyday living.
It’s this interdependence of human and technology that is starting to bother me. It’s also a reason why primary schools are starting to build lessons into the curriculum to help explain how these instruments work.
Our recent trip to the USA was great save the occasions the location visited either A) didn’t supply wifi or B) did supply wifi but at such a poor level that it brought immediate frustrations. I even went to the trouble of buying a portable wifi hotspot so we could retain connectivity whilst traveling up the coast from LA to San Francisco. It cost a few dollars but nothing compared to the potential costs if we’d relied on the local networks for our downloads. We ALL had smartphones and we used them, pretty much constantly.
At work they can be a real boon, mobile access to e-mail, online searches on the move and that feeling that “you’re always in touch”. Trouble is, I’m not so sure that’s a good thing. Here are a few of the issues I have with how we are currently using our smartphones;
Selfie time. No please, don’t take another profile pic for Facebook, instead take a look at yourself properly. When was the last time you truly studied how you’re running your life. Heads up from the screen and take pen and paper to write a list of positive actions that can help you take back control.
Last year for the whole month of October I ran my #Offtober experiment. I turned off my smartphone at 8pm each evening and didn’t switch it back on until 8am.
The result of this simple step was improved sleep it also had a positive impact on mood and overall well-being. Like many of us I’ve since drifted back into bad habits but rather than wait for October to come around I’m going to set myself clear rules so I can get the benefits of the tech without the downside.
No doubt many smug readers, my wife included will nod sagely and say, I told you this ages ago. Well yes, you probably did but I was face deep in technology at the time.
Back in the early 1980’s a US sit com hit our screens and almost immediately became a hit. Centred on a small bar in Boston the show introduced us to a series of characters who were the regulars and staff of “Cheers”. The theme song was catchy and used the phrase “Where everyone knows your name”. One character personified this tagline more than any other. A large chap with ill-fitting suits, tie almost always askew and mop of curly hair, his name was Norm Peterson an *accountant played by the wonderful actor George Wendt. *In later episodes Norm becomes a house painter.
Each time Wendt’s burly frame stepped down the stairs and came into view he was met with a chorus of welcoming voices “Norm!”
That friendly welcome became one of the most popular aspects of this hugely successful show which ran continuously from 1982 to 1993 and produced a number of spin offs including Kelsey Grammer’s “Frasier”.
But rather than offer up a history of popular US sit coms I’m highlighting this specific element as an example of how we should be looking after customers.
Business owners and managers in the hospitality sector appreciate all too well the importance of knowing the customer and making a personal connection. Restaurants, bars, hotels, clubs they all rely very heavily on the power of personal recommendation and with the advent and growth of TripAdvisor they know they cannot afford to let standards slip.
Just for a moment put yourself in the role of a customer looking to use your business to buy or enquire about a product or service. If you’re a first time customer it’s highly unlikely that the communication is going to be as warm and familiar as that enjoyed by Norm but the objective should be to get to that level. Who wouldn’t want to feel that they’re recognised, remembered and ultimately valued by the establishments they frequent?
At a time when business is becoming ever more competitive and the winning of new customers more complex and costly, it’s logical to invest time to understand their experience, their needs and without being too intrusive more about them as individuals.
Starbucks are a great example of a business that invests in exactly that element of their marketing. You can buy a decent coffee in any one of a number of nationally branded and local establishments in most towns and cities. Why would you choose one shop over another? Some may genuinely prefer the taste of Costa coffee but the vast majority of us weigh up the overall experience.
The simple task of taking your name for the cup makes you feel as though the staff are taking a personal interest in you, yes it has a functional purpose but I suspect it was introduced for more reasons than you may think. Trying to remember hundreds of regular daily customers by face for the average person is quite a task but if you take their names you are adding a neat memory aiding process to the task and chances are they’ll not need to ask after one or two visits. Then how good do you feel when your name is remembered? Would you want to return to such a store? Of course you would.
Keeping with Starbucks their attention to customer’s behaviours extends to the queues waiting to place their orders. Ever noticed what most of us do when we’re waiting to be served? We reach for our smartphones, check our social media accounts, e-mail and then when we’re ready to place that order we scrabble for a wallet or purse. Noting this behaviour Starbucks developed a function of their smartphone App which enables customers to not only earn rewards and get free food and drinks but essentially pay using those phones they already have in their hand. Just look around at your average Starbucks and count the Apple Macs and smartphone usage, they understand their market and how best to engage with them. What I like about the Starbucks example is that they took the time to consider the customer experience and find a way to improve it. I also like the fact that it’s a great combination of offline and online but at the heart is the desire to make that trip to buy your coffee and snack that much easier. Of course it doesn’t hurt Starbucks to have an app that requires your personal details to register and use it but by now you’ve built a level of trust having been a “regular” and happy to share a little personal data.
For those of you now complaining that you don’t have “Star-bucks” to throw at such projects (see what I did there) don’t worry it doesn’t need to be expensive.
The best marketing and customer service solutions are often simple, common sense and can be implemented without breaking the bank. The essential part of this process is to initiate direct action and start taking a greater interest in that over used phrase the “customer experience”.
Here are 10 suggested steps to get things underway
1. Take time to stand back and become a customer of your own company, be honest and objective.
2. Look at what you’re delivering, break down the elements into stages.
3. How are customers responding?
4. Become more familiar with competitor approaches but avoid following their lead.
5. Build on the positives of the current offering.
6. Address the negatives.
7. Adapt to take advantage of the intelligence gained from the exercise.
8. Train staff to become more aware and develop empathy with the customer.
9. Introduce communication channels to keep feedback flowing.
10. Review and refresh regularly.
If this is an area that interests you or you would like more information please feel free to drop me a line.
Sunday is traditionally known as the day of rest, the day we stay away from thoughts of work and revert our attention to more leisurely pursuits. The need for rest and relaxation and diversion away from stresses and strains of our busy working lives make Sunday a perfect day but….
That’s not quite how my Sunday worked out for me.
This Sunday I spent the best part of the day harvesting dead wood from my office, organising myself and planning. It had been a little while since I’d last re-organised but I’m now determined to stay on top of all things real (paper) and virtual (e-mails and digital files).
It is quite amazing how much “stuff” we accumulate and what we regard as important one week but happily consign to the bin the next.
Staying organised takes discipline and the ability to make effective decisions. My biggest problem is fighting the inner hoarder in me – time to be more ruthless.
Of course the process and determination of what “truly organised” is will vary from person to person. They key is to feel on top of things and confident that matters won’t get overlooked and opportunities or deadlines missed.
There is a level of science and tangible evidence of the psychological benefits of having a tidy up in the office. So if you’re in need of a little more order in your life here’s a few tips to get things started:
Once you’ve finished remember you actually haven’t…being organised is an ongoing process. Keep on top of matters to avoid falling back into the bad habits of old.
The greatest advantage, once the job is done is the feeling of control and confidence you get from knowing exactly where things are. You can save a great deal of time and avoid the frustration of duplicating effort by clearing out the clutter and in so doing retain the knowledge of what you have.
For me a cluttered office results in cluttered thinking and working practices. A clean and ordered environment certainly improves my outlook and ability to cope with the ever increasing demands of the modern multi-tasking world in which we live. My weekend might feel a little shorter but the week ahead will prove far more productive as a result.
David Laud – Click Here to follow me on Twitter