Google+

We help businesses by providing cost effective marketing support

   
     01642 581731
Tap To Call

Category Archives: Professional

Give Your Time an MOT

Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At the end of the working day do you feel deflated as its mostly been unproductive? […]

Read More 

Social Media Management for Professionals (4 of 4)

The final Q & A covering aspects of social media management for professionals Q1.      What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute? A1. As covered in the previous Q&A your social media policy should cover such eventualities. […]

Read More 

Social Media Management for Professionals Part 3

Q1.      How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen, share, originate, post [repeat]. Measure your social engagement on Klout, Kred or Buzzsumo identify what […]

Read More 

Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A. Many large corporate organisations adopt a mechanism of allowing their social media team to leave […]

Read More 

Social Media Management for Professional Firms – Q&A Part 1

Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the social media function? A. I don’t like the use of the word “owned” because it […]

Read More 

Time For a New Website?

There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so charming” design company to makeover your online face, pause for a moment, breathe and think […]

Read More 

The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the address book you kept in the draw of the table in the hall, the one […]

Read More 

Bad Connections – Social Media Rules of Engagement

Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn.  By professional I’m talking about a barrister and a senior solicitor.  No lightweights in the legal world.  An associate tenant barrister working toward a doctorate in Law & Sociology at Cambridge University, supporting her research in the fight against […]

Read More 

When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.             Let’s just look at a few examples.  Staff with […]

Read More 

Marketing – Is it really all about the 3 C’s – Content, Content, Content?

Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not go far before the word “content” is mentioned. If you want your website to be […]

Read More 

Excellent Customer Service – Have You Got it Covered?

Having just returned from a trip to California I’m inspired to write about customer service.  Not that we encountered the very best at every turn, yes it was mostly very good but my TripAdvisor reviews did include the odd horror. Yes, even the great land of “awesomeness” and “super excitement” didn’t get it right all […]

Read More 

8 Top Tips to Help You Get Organised

Sunday is traditionally known as the day of rest, the day we stay away from thoughts of work and revert our attention to more leisurely pursuits.  The need for rest and relaxation and diversion away from stresses and strains of our busy working lives make Sunday a perfect day but…. That’s not quite how my […]

Read More 

Knowing the Price of Everything and Value of Nothing

Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me.  It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an item in Wardour Street . In the late 19th century this part of London was […]

Read More 

The Generations Game

A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK.  The brief for this event was to present on the challenge of engaging with younger clients.  A very topical issue not only for lawyers but many businesses facing the prospect […]

Read More 

Is the Marketing Plan a Dead Doc?

I sense that the traditional marketing planning process has taken something of a back seat in recent years.  I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The main reasons for our failure to plan appear to be time, or rather the lack […]

Read More