- 11, 11, 2016
- One Comment.
- By admin
- Law Firm, management, Marketing, Professional, Social Media
Social Media Management for Professionals (4 of 4)
The final Q & A covering aspects of social media management for professionals Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute? A1. As covered in the previous Q&A your social media policy should cover such eventualities. […]
Read More- 11, 10, 2016
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- Business Development, Law, Law Firm, LinkedIn, management, Professional, Social Media
Social Media Management for Professionals Part 3
Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen, share, originate, post [repeat]. Measure your social engagement on Klout, Kred or Buzzsumo identify what […]
Read More- 11, 09, 2016
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- Business Development, Content Marketing, Facebook, Law Firm, leader, leadership skills, LinkedIn, management, Marketing, Professional, Social Media, twitter
Social Media Management for Professional Firms – Part 2
Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q. How do you inject personality into a firm’s twitter account to encourage engagement? A. Many large corporate organisations adopt a mechanism of allowing their social media team to leave […]
Read More- 11, 08, 2016
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- Law Firm, LinkedIn, Marketing, Professional, Social Media, twitter
Social Media Management for Professional Firms – Q&A Part 1
Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the social media function? A. I don’t like the use of the word “owned” because it […]
Read More- 02, 06, 2016
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- Content Marketing, Facebook, innovation, leadership skills, LinkedIn, management, Marketing, Marketing Plan, Organisation, Social Media, speculation, Strategic Plan, Strategy, twitter
Is Twitter in Trouble?
It’s amazing how quickly bad news or rumours travel. Something in the human psyche gives a turbo boost to negative stories. We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media platforms at our fingertips. Ironically it’s one of the most prominent of these platforms, Twitter, […]
Read MoreFriends, Randoms, Connected-men, The Truth Behind Online Relationships
A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections. Dunbar’s research into the social interaction of apes combined with known historical factors of human behaviour led to a pretty definitive […]
Read More- 11, 14, 2015
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- Blog, Branding, Business Development, confidence, Content Marketing, leader, leadership skills, LinkedIn, management, Marketing, Networking, Organised, personal development, Professional, Reputation management, self confidence, Smartphone, Social Media, Strategy, Technology, Time management, twitter, website
The Power of Influence – Knowing Your Social Media Score
Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the address book you kept in the draw of the table in the hall, the one […]
Read More- 10, 29, 2015
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- Blog, Business Development, Content Marketing, Facebook, GIF, innovation, Marketing, photo burst, Pictures, Smartphone, Social Media, Technology, twitter, Video
What Can You Do in 1 Second? Try a Boomerang
Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period. Why might this work for business? […]
Read More- 10, 29, 2015
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- Blog, Branding, Content, Content Marketing, innovation, LinkedIn, Marketing, Networking, Smartphone, Social Media, Technology, twitter, Video, video streaming, website
Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab
A new kid on the block of live video streaming apps has an appropriate name,Blab. It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it actively encourages others to join in and share the limelight, a bit like Google hangouts […]
Read More- 09, 13, 2015
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- Blog, Law Firm, LinkedIn, Professional, Reputation management, Social Media
Bad Connections – Social Media Rules of Engagement
Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn. By professional I’m talking about a barrister and a senior solicitor. No lightweights in the legal world. An associate tenant barrister working toward a doctorate in Law & Sociology at Cambridge University, supporting her research in the fight against […]
Read MoreWhen Social Goes So Wrong – Reputation Management
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden. Let’s just look at a few examples. Staff with […]
Read More- 07, 12, 2015
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- Adapt, Business Development, Coaching, consultancy, Customer Communication, Facebook, leader, leadership skills, LinkedIn, management, Marketer, Marketing, Marketing Plan, Organisation, SEO, Services, Social Media
Is Marketing Dead?
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and gone to meet its maker, stiff and bereft of life, it rests in peace. Apologies […]
Read More- 06, 28, 2015
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- Adapt, Administration, agency, Blog, brief, Coaching, Content, Content Marketing, Customer Communication, Direct Marketing, E Mail, innovation, leader, leadership skills, management, Marketer, Marketing, Marketing Plan, Organisation, Organised, presentation, Professional, SEO, Social Media, Strategic Plan, Strategy, Text, twitter, website
Marketing – Is it really all about the 3 C’s – Content, Content, Content?
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not go far before the word “content” is mentioned. If you want your website to be […]
Read More- 06, 28, 2015
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- Coaching, confidence, Content Marketing, Law Firm, leader, leadership skills, LinkedIn, management, Marketing, Social Media, Strategic Plan, Time management, website
Business Development – Why You Need to be Thinking LinkedIn
There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms. Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the basic, obvious and on occasion not all together accurate nuggets. In this latest post I’m […]
Read More- 03, 22, 2015
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- Blog, consultancy, Customer Communication, Facebook, management, Services, Social Media, Technology
Putting Theory Into Practice – Can Social Media Generate Business?
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all too surprising because they rarely have time to stop and revisit their thinking or more […]
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