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Category Archives: Technology

Give Your Time an MOT

Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At the end of the working day do you feel deflated as its mostly been unproductive? […]

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Time For a New Website?

There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so charming” design company to makeover your online face, pause for a moment, breathe and think […]

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The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the address book you kept in the draw of the table in the hall, the one […]

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What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period. Why might this work for business? […]

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Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab

A new kid on the block of live video streaming apps has an appropriate name,Blab.  It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it actively encourages others to join in and share the limelight, a bit like Google hangouts […]

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Smartphones – Are They Creating Stupid People?

I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon.   There are an estimated 1.8 billion of us using smartphones and this year alone will see a further 25% increase in ownership. By 2017 a third […]

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How to Turn Your Smartphone into a Virtual Reality Headset

With technological developments continuing to move forward at a scary rate I’m pleased to report on a quick, easy and relatively inexpensive way to bring yourself up to date in one very entertaining area. Virtual reality (VR), augmented reality or immersive multimedia capability has been with us for some time but typically confined to high […]

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Putting Theory Into Practice – Can Social Media Generate Business?

Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with.  In the current cauldron of technological innovation and digital dependence that’s not all too surprising because they rarely have time to stop and revisit their thinking or more […]

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Pirates, Penguins and Pandas – Search Lite Update

The world of online “Search” is a complicated one. Spend a little time with a search engine optimisation (SEO) specialist and it won’t be long before you’re wondering if a new language has been invented and you missed the news alert announcing its launch. I don’t profess to be an SEO specialist so my language […]

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#Offtober Update – It’s a dream start

For those of you who may not be aware I’m challenging myself to stay off mobile technology, smartphones, ipads etc. for a set period each day during the entire month of October.  Hence the #Offtober tag. The challenge is to turn off the devices at 8pm and not turn them on again until 8am the […]

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Ice Bucket List – Why the ALS Charity Challenge Works

Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t forget the hashtag) has become a phenomenal success for the charity that took ownership of […]

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Knowing the Price of Everything and Value of Nothing

Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me.  It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an item in Wardour Street . In the late 19th century this part of London was […]

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The Generations Game

A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK.  The brief for this event was to present on the challenge of engaging with younger clients.  A very topical issue not only for lawyers but many businesses facing the prospect […]

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The Power of Personal Branding

Later this year our first born turns 20.  Her generation has been the first to grow up in the “social” World we all now inhabit.  Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.  Now she can count twitter, Instagram, Snapchat, Vine and Tumblr to the portfolio of sites […]

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Is the Marketing Plan a Dead Doc?

I sense that the traditional marketing planning process has taken something of a back seat in recent years.  I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The main reasons for our failure to plan appear to be time, or rather the lack […]

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