David Laud is a qualified mentor and has participated in a number of mentoring programmes.

As a Fellow of the Chartered Institute of Marketing David acts as a mentor for the CIM students and aspiring marketers. To help identify if you would benefit from a mentoring relationship we’ve outlined a few pointers below.

Features of mentoring Relationship

• A one-to-one, dynamic interpersonal relationship

• Addresses the developmental needs of the individual

• Proactive

• Focuses on longer term needs

• Uses a non-directive (asking) repertoire

• Individual person-focused (rather than task-focussed)

• A long-term relationship

• Helps the learner improve his/her ability to learn

• May challenge his/her preferred learning style

• A lateral process – unlocking creativity to solve problems and explore options

• Increases motivation


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