Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions; Government NGO’s (Non-Governmental/ Non Profit Organisations) Media Business The research is undertaken each year and having started in 2000 this year marks Edelman’s
6 Simple “Screen Test” Steps for Business Growth The super organised and resourced amongst you will no doubt have neatly prepared and signed off plans for this year and beyond. Even the smug amongst you will still have nagging doubts
There’s no question, we are living in very challenging times. In an attempt to find stability and security in this crazy world some can be guilty of throwing themselves headlong into work, but is that wise? I recently took time to
Or in Other Words….Managing the Digital Dichotomy Living a working life online has become the norm for most businesses. As a result of the all-encompassing impact of digitisation there has been an exponential growth in the platforms serving and not serving
We all know the old saying, “Don’t shoot the messenger” a term founded in times of war to protect the safety of those delivering and receiving enemy communications. Today it has less of a life-threatening implication, but a boss reacting badly
Are Your Customers Up in the Air? With the increased investment in call centre systems and application of artificial intelligence, organisations can swiftly route our enquiries and answer specific questions. That’s the theory, but the reality is that it leaves
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Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At
The final Q & A covering aspects of social media management for professionals Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute?
Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,
Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q. How do you inject personality into a firm’s twitter account to encourage engagement? A.
Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the
Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying
Time is a precious commodity. We need to find available hours to complete a project at work, enjoy time with family or our favourite leisure activity. Unfortunately there seem to be more interruptions than ever eating into our best laid
It’s suggested that we live in an increasingly risk averse World. I would tend to agree, it’s not so much the meek who’ll inherit the earth as the health & safety officer. In business we’re challenged with key decisions and