I’m fed up with hearing that we’re living in “interesting times” we’re not.  We’re actually living in the times outlined by Dickens in a Tale of Two Cities.  I’m sure you all know the opening chapter of the book word for word but just to remind us……

business navigatorIt was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – [Extract from chapter I, A Tale of Two Cities by Charles Dickens (1859)

 

 

Anyone else feel the contemporary connection with these words?

2014 has presented as a year where we are seeing economic recovery, employment levels rising and an all over feeling of optimism, well so certain politicians would wish us to think.  I’m not against a healthy bit of optimism, by nature I’m drinking from the half full cup most of the time but in reality there is still an awfully long and hard journey ahead for many businesses and thoughts of instant solutions are really not helpful.

 

If a business is going to survive and thrive it needs to have a strong realistic vision of its future, a plan for managed growth and control over its costs.  Leaders of these businesses need to retain and recruit the staff that share a passion for making that organisation the best in its particular sector/ sphere of operation.  It’s not easy, it takes time.  Things go wrong, deals don’t come off, recruits fail to live up to expectation and customers can change their preferences at the least expected moment. What you shouldn’t do is panic.  Retain the belief in the business and acknowledge that the World is partly mad and partly sane, you cannot predict everything nor expect to be continually on the back foot.

 

Even though we’re in what still feels to me like a futuristic date, 2014, the words of Charles Dickens in the opening of the classic Tale seem as appropriate today as when they were first penned some 150 years earlier.

 

Whether you do face the best or the worst of times I see it as a period for calm heads and a return to the principles of good solid business practice with, of course, the energy, enthusiasm, creativity and originality that will deliver sustainable success.

 

David Laud FCIM, Chartered Marketer

 

follow me on Twitter @davidlaud

The Best of Times or the Worst of Times? – Surviving and Growing in an Unpredictable Period
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