I’m a big fan of social media in all it’s forms; they’re great tools to help keep you in touch and connected to a wide circle of friends, colleagues, contacts and acquaintances. But apparently there’s a limit to how many
The i2i Guide to Twitter by David Laud FCIM, Chartered Marketer
Twitter what can it do for my business? Twitter is a micro blogging platform that enables businesses to communicate with customers, suppliers, staff, competitors (yes I said it competitors) and friends. In this new world of online and mobile
Motivation Management
Motivation what is it? how does it work? Do we make the most of its power to move us? Definition – Motivation is the activation or energization of goal-oriented behaviour. Motivation is said to be intrinsic or extrinsic. Ok the
World Cup 2010 and The Danger of “Bandwagon Marketing”
Ok, ok enough already! I love football, like thousands of others I’ll be glued to the TV over the next few weeks, experiencing the highs and no doubt lows of watching our national team compete in South Africa. But do
‘Tis the Season to be…Scammed
Each holiday season brings an increasing number of malicious e-mails that cause unwitting recipients unexpected grief. Why is it so prevalent at this time of year? Our guard is down We’re in the Christmas spirit There is a general increase
MS 7 Must have or luxury O$?
By my own admission I’m not an IT expert but like most of us I know my way around a PC. So when Microsoft announce a new operating system there is an automatic sense that you must “buy in” to
Managing the PR Agency Relationship
Most PR agencies offer core services that include a commitment to raise the businesses profile through well crafted and placed press releases, assistance with events, facilitating meetings with important media contacts and generally providing fresh ideas for your marketing plans.
Well Tweet my Blog!
And henceforth the geeks shall inherit the Earth…. and so it would seem. Twitter, Blogs, YouTube, Linkedin, Facebook, MySpace…the list gets longer each week. Are we over complicating life and communication somewhat? Or are we compelled to “join the gang”
Marketing – It’s a team game
As a marketer with over twenty years experience clients sometimes mistakenly think that I have the answer to most marketing related issues and expect me to pull out of my briefcase a solution to every creative opportunity. That’s flattering but
Don’t be economic with your future
I’m fed up with hearing about house prices, credit crunch, job losses and the economic downturn but the truth is we can’t avoid the reality of the situation. An uncertain climate can breed its own sense of doom simply because
And the award goes to….
It’s gong season, the Globes, BAFTAs and up and coming Oscars. But do we really care? When we’re worried about covering the mortgage, keeping or finding a job and dealing with our daily stresses red carpets can be more like