6 Simple “Screen Test” Steps for Business Growth The super organised and resourced amongst you will no doubt have neatly prepared and signed off plans for this year and beyond. Even the smug amongst you will still have nagging doubts
Trust Me, I’m the Boss
There’s no question, we are living in very challenging times. In an attempt to find stability and security in this crazy world some can be guilty of throwing themselves headlong into work, but is that wise? I recently took time to
Getting to Grips With a Marketing Audit
Or in Other Words….Managing the Digital Dichotomy Living a working life online has become the norm for most businesses. As a result of the all-encompassing impact of digitisation there has been an exponential growth in the platforms serving and not serving
Don’t Shoot….Fire Up the Messenger
We all know the old saying, “Don’t shoot the messenger” a term founded in times of war to protect the safety of those delivering and receiving enemy communications. Today it has less of a life-threatening implication, but a boss reacting badly
Do Your Customers Experience Autopilot Service
Are Your Customers Up in the Air? With the increased investment in call centre systems and application of artificial intelligence, organisations can swiftly route our enquiries and answer specific questions. That’s the theory, but the reality is that it leaves
Essential Marketing Podcast – April 2017
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Give Your Time an MOT
Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At
How to Choose the Right Platform
Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying
How to Manage the Top 10 Digital Distractions David Laud
Time is a precious commodity. We need to find available hours to complete a project at work, enjoy time with family or our favourite leisure activity. Unfortunately there seem to be more interruptions than ever eating into our best laid
Don’t be afraid to fail
It’s suggested that we live in an increasingly risk averse World. I would tend to agree, it’s not so much the meek who’ll inherit the earth as the health & safety officer. In business we’re challenged with key decisions and
Anchor Plan
Are you looking for a new, innovative method to connect and broadcast to your network? You might want to read on… We have social media platforms that offer every possible form of communication, commonly written, increasingly live streaming video but
Friends, Randoms, Connected-men, The Truth Behind Online Relationships
A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections. Dunbar’s research into the social interaction
Time For a New Website?
There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so
The Power of Influence – Knowing Your Social Media Score
Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the
What Can You Do in 1 Second? Try a Boomerang
Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as