Marketing – Is it really all about the 3 C’s – Content, Content, Content?

Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not

Law Firm Management – Survival of the Fittest

Charles Darwin knew a thing or two about evolution.  If I can cast my mind back to my human biology lessons, the term coined by the great naturalist was “Natural Selection”.  It took a little while for this radical theory

Briefs, Pitches, Speculation & Procrastination

Over the years I’ve prepared, submitted and responded to a fair few briefs. Re-branding, websites, telemarketing, consultancy, mentoring etc.. Typically the agency response requires a demonstration of capability or understanding of the brief. That would enable the responding company to

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