6 Simple “Screen Test” Steps for Business Growth The super organised and resourced amongst you will no doubt have neatly prepared and signed off plans for this year and beyond. Even the smug amongst you will still have nagging doubts
Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms. Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the
It’s surprising how many times we can make assumptions of others in the workplace and often underestimate the workload and stresses those in senior roles deal with. As a junior and middle manager I too fell into the trap of
We all need a virtual or actual boost in our businesses now and again. It’s too easy to become complacent, comfortable or afraid of making any changes that might make things “different”. What many successful businesses do is harness a
Later this year our first born turns 20. Her generation has been the first to grow up in the “social” World we all now inhabit. Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.
I sense that the traditional marketing planning process has taken something of a back seat in recent years. I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The
Charles Darwin knew a thing or two about evolution. If I can cast my mind back to my human biology lessons, the term coined by the great naturalist was “Natural Selection”. It took a little while for this radical theory
I’m fed up with hearing that we’re living in “interesting times” we’re not. We’re actually living in the times outlined by Dickens in a Tale of Two Cities. I’m sure you all know the opening chapter of the book word
Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward. Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
Have you ever faced the dilemma of thinking how best to phrase the opening line of an e-mail? The trend appears to be for the “hope all’s good with you” or “hope this finds you well”. Nothing wrong with this,