Social Media Management for Professionals Part 3

Q1.      How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,

Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A.

Social Media Management for Professional Firms – Q&A Part 1

Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the

The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the

Bad Connections – Social Media Rules of Engagement

Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn.  By professional I’m talking about a barrister and a senior solicitor.  No lightweights in the legal world.  An associate tenant barrister working toward a

When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.

Marketing – Is it really all about the 3 C’s – Content, Content, Content?

Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not

Excellent Customer Service – Have You Got it Covered?

Having just returned from a trip to California I’m inspired to write about customer service.  Not that we encountered the very best at every turn, yes it was mostly very good but my TripAdvisor reviews did include the odd horror.

8 Top Tips to Help You Get Organised

Sunday is traditionally known as the day of rest, the day we stay away from thoughts of work and revert our attention to more leisurely pursuits.  The need for rest and relaxation and diversion away from stresses and strains of

Knowing the Price of Everything and Value of Nothing

Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me.  It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an

The Generations Game

A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK.  The brief for this event was to present on the challenge of engaging with younger

Is the Marketing Plan a Dead Doc?

I sense that the traditional marketing planning process has taken something of a back seat in recent years.  I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The