Charles Darwin knew a thing or two about evolution. If I can cast my mind back to my human biology lessons, the term coined by the great naturalist was “Natural Selection”. It took a little while for this radical theory
Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward. Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles