Social Media Management for Professionals Part 3

Q1.      How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,

Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A.

Social Media Management for Professional Firms – Q&A Part 1

Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the

Is Twitter in Trouble?

It’s amazing how quickly bad news or rumours travel.  Something in the human psyche gives a turbo boost to negative stories.  We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media

Friends, Randoms, Connected-men, The Truth Behind Online Relationships

A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections.  Dunbar’s research into the social interaction

The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the

What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as

Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab

A new kid on the block of live video streaming apps has an appropriate name,Blab.  It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it

Bad Connections – Social Media Rules of Engagement

Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn.  By professional I’m talking about a barrister and a senior solicitor.  No lightweights in the legal world.  An associate tenant barrister working toward a

When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.

Is Marketing Dead?

Headlines of a similar nature have been peppering business news feeds for a couple of years now.  It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and

Marketing – Is it really all about the 3 C’s – Content, Content, Content?

Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not

Business Development – Why You Need to be Thinking LinkedIn

There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms.  Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the

Putting Theory Into Practice – Can Social Media Generate Business?

Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with.  In the current cauldron of technological innovation and digital dependence that’s not all