The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life.  In the past your number of friends could be counted in birthday or Christmas cards or the entries in the

What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as

Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab

A new kid on the block of live video streaming apps has an appropriate name,Blab.  It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it

Smartphones – Are They Creating Stupid People?

I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon.   There are an estimated 1.8 billion of us using smartphones and

How to Turn Your Smartphone into a Virtual Reality Headset

With technological developments continuing to move forward at a scary rate I’m pleased to report on a quick, easy and relatively inexpensive way to bring yourself up to date in one very entertaining area. Virtual reality (VR), augmented reality or

Putting Theory Into Practice – Can Social Media Generate Business?

Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with.  In the current cauldron of technological innovation and digital dependence that’s not all

Pirates, Penguins and Pandas – Search Lite Update

The world of online “Search” is a complicated one. Spend a little time with a search engine optimisation (SEO) specialist and it won’t be long before you’re wondering if a new language has been invented and you missed the news

Ice Bucket List – Why the ALS Charity Challenge Works

Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t

Knowing the Price of Everything and Value of Nothing

Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me.  It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an

The Generations Game

A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK.  The brief for this event was to present on the challenge of engaging with younger

The Power of Personal Branding

Later this year our first born turns 20.  Her generation has been the first to grow up in the “social” World we all now inhabit.  Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.

Is the Marketing Plan a Dead Doc?

I sense that the traditional marketing planning process has taken something of a back seat in recent years.  I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The