6 Simple “Screen Test” Steps for Business Growth
The super organised and resourced amongst you will no doubt have neatly prepared and signed off plans for the new year and beyond. Even the smug amongst you will still have nagging doubts over what the next year may bring. A.I., blockchain, global trade & nationalist tendencies, cybercrime, economy and yes, we cannot forget Brexit.
Whilst there’s no shortage of negative news there are also positive aspects to living in the latter 2010’s heading into the 2020’s, but what of the planning process and where to start?
Here below is my film quote themed list, of 6 steps, that will hopefully help in your planning process.
Everyone who names the films these quotes were taken from will be entered into a prize draw to win a £25 Amazon voucher and each entry, no matter if correct or just funny, will be matched by a £2 donation to Children in Need.
So, either add your entry to the comments below or e-mail me direct via email@example.com – and good luck!
Now on with the planning…
1. “You can’t handle the truth” – The most important factor in creating a successful plan is to truly understand the current position. Seeing the present situation either through rose tinted glasses or negative pessimism will not help establish an accurate platform to work from. Why not gain an external perspective from a trusted third party? Also, whilst you’re at it, permit yourselves time to step back from the day to day stresses of running the company. This can prove invaluable in setting a realistic starting point from which to plan ahead. Tried and tested tools you’ll be familiar with include PEST (Political, Economic, Socio-Cultural & Technology) and SWOT (Strength, Weakness, Opportunities & Threats) to help with your situational analysis.
2. “To Infinity & Beyond” – We don’t quite need the Buzz Lightyear warp drive, but a vision of where the business would ideally be in three years rather than the end of 2019 will lift sights beyond the immediate horizon. This is helpful as it can permit broader thinking as to the business model, its market and essentially the “bigger picture”.
3. “Show Me the Money” – We’re not in business simply for the hell of it, so consider both the revenue, profit and thereby costs that this growth is going to create and map the money projections from year three back to year two and then the next 12 months.
4. “You’re gonna need a bigger boat” – Once the thinking has started around where the business is heading consideration as to the resources needed to deliver is essential. There is little point setting plans that are going to be unrealistic unless the people, plant and systems are there to support its objectives.
5. “May the Force be with you” – Having set out ambitious plans for growth it’s now time to use your “laser” focus and powers of collective creativity to articulate a series of defined projects that will deliver your first 12 months goals. Each project should be accompanied by clear objectives.
6. “These go to eleven” – Keep your eyes, ears and hands on the controls. The best plans can all too frequently be delayed or derailed through the day to day pull of a busy business. This is the reason why ongoing measurement of project and planning progress is essential to your overall success. Make sure everyone knows who is responsible for each key action and what is expected of them by when.
If the above works for your business you can always produce a sequel for 2020.
Don’t forget to submit your film titles and remember every entry no matter if correct or just humorous will guarantee a donation to Children in Need.
If the above has sparked thoughts of growth planning, feel free to share your thoughts via David.firstname.lastname@example.org
NB. There are currently significant funding opportunities for SME’s to support business growth, leadership and management development activities.