http://traffic.libsyn.com/essentialmarketing/EM20Podcast20April20201720-20253A043A20172C2019.41.mp3Podcast: Play in new window | Download
I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon. There are an estimated 1.8 billion of us using smartphones and
It’s a damp Wednesday morning and you’ve been asked to attend a “networking” event and presentation at the other side of town. It’s with a group of business people you’ve not met before. The thought doesn’t exactly fill you with
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all
Preparing for a presentation I found myself reflecting on the seismic global events of the recent weeks. Once untouchable monoliths of the corporate World, the oil corporations were running scared, BP setting aside £1bn just to cover their restructuring costs.
Back in the early 1980’s a US sit com hit our screens and almost immediately became a hit. Centred on a small bar in Boston the show introduced us to a series of characters who were the regulars and staff
Having just returned from a trip to California I’m inspired to write about customer service. Not that we encountered the very best at every turn, yes it was mostly very good but my TripAdvisor reviews did include the odd horror.
A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK. The brief for this event was to present on the challenge of engaging with younger
Have you noticed it’s getting harder to generate meaningful responses and take part in active “real time” conversations on social media platforms? I have and I know many others who experience the same issue which is why I think we
Charles Darwin knew a thing or two about evolution. If I can cast my mind back to my human biology lessons, the term coined by the great naturalist was “Natural Selection”. It took a little while for this radical theory
I’m fed up with hearing that we’re living in “interesting times” we’re not. We’re actually living in the times outlined by Dickens in a Tale of Two Cities. I’m sure you all know the opening chapter of the book word
Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward. Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles