There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march.
Before pressing the panic button and engaging that “oh so charming” design company to makeover your online face, pause for a moment, breathe and think about what is really required.
Here is a short, not comprehensive but hopefully useful list of considerations if you are currently looking at refreshing or completely overhauling your website.
Let’s face it the reasons could be any or all of the above and a few more besides. Whatever the compelling rationale for such an investment it is worth applying cool focussed dispassionate logic. All too often we get over excited at the prospect of a new website and in the process lose sight of any key advantage such an investment should bring.
As stated this is not a comprehensive outline of considerations but an indication of the thought process you might consider adopting when talk of a new website turns to serious budgetary consideration.
For further advice and assistance with projects such as this please drop me a line.