A1. As covered in the previous Q&A your social media policy should cover such eventualities. If the account and its content is in clear conflict with your business you can request that it is deleted or amended to suit the firm. If they refuse check your social media policy – it should offer the firm the option of dismissing staff who breach the rules however allow time for the matter to be resolved before taking hasty action. Very often staff are not aware of the commercial sensitivities and competitive issues involved in running a business. If the reason for concern is raised in a reasonable manner and time granted for any suitable action to be taken you should resolve most matters quickly and easily.
Where the firm has acted reasonably, there is a clear conflict and yet the staff member has refused to co-operate you would be entitled to take appropriate action.
You will require an up to date social media policy and evidence that staff have been made aware of the rules and consequences of any breach. If in doubt consult an appropriately experienced employment lawyer before taken direct action.
A. Video is an excellent medium for promoting your business but in my experience too few are using it to best effect. We have moved on from the simple written word and hyperlinks to an increasing use of images as a form of visual branding. Video moves the message on a stage further where both the impact of moving images and sound can exponentially increase the reach of your message.
There is therefore a growing role for video as an effective mechanism to promote your company and social media platforms can significantly increase the audience reach of such content. The video may be beautifully produced, excellently articulated and worded to aim at your key customers but simply uploading to your website will not deliver the audience it deserves.
Examples of video best practice;
Overall I would recommend experimenting with video but be careful not to damage the firm’s brand with an overly amateurish production. Smartphones are actually powerful enough to create good video footage but investing in sound enhancement equipment and editing software will be money well spent.
Experiment, see how they work measure results and decide on future investment. I’ve used several and the best so far has been Facebook. Facebook works for me because it provides access to a significant depth of demographic data which helps tailor campaigns. If you’re looking more to a B2B over a B2C campaign I would suggest LinkedIn but again tread very carefully before committing £££. I’ve had mixed results with LinkedIn and the jury is still most definitely out on whether it can deliver over time for a variety of prodct/ service offerings. Most LinkedIn users are acutely aware and wary of in platform advertising and promotions.
My advice is to treat any advertising expenditure on LinkedIn or other social platforms like that of TV, Radio or Press. You want a return on your investment you’re not simply investing in the channel hoping it might work.
On the upside I have found LinkedIn, Facebook and Twitter to be very supportive when issues have arisen. Now is a good time to experiment with this area of advertising as, (a) Not many are using the medium to advertise (b) The platforms are very keen for their ad propositions to work and ergo, happy to help and respond if it goes poorly.
Typically it’s the last thing considered but it is so important in deciding the demand for future investment and resource. Twitters own in app package is actually very good, Hootsuite can produce tailored reports LinkedIn is useful when looking at the tracking of post activity and e-mail apps such as MailChimp and Campaign Monitor also help. There’s the daddy of drilling into data,Google analytics but I’m not going to lie, it can be difficult to identify the specific data set that you need,
My advice, unless you have an analysis ninja to hand is to keep it simple and focus on the key metrics of engagement, brand profile, reviews, comments and ultimately client acquisition. Nothing simpler than asking a new client what brought them to you, where they heard of you and had they been aware of your social media accounts, if so which ones. Old fashioned? Yes Effective? Most definitely.
This concludes the four part Q&A social media management for professionals. If you have any questions not covered by this series of articles feel free to connect and ask me directly or comment below.
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
Let’s just look at a few examples. Staff with the responsibility of posting content on behalf of your business decide to boost the reach of your messages by tapping in to a popular hashtag #. It can be harmless and often look unprofessional, more akin to jumping on an overburdened bandwagon. One such recent example is #PlutoFlyBy .
Nice pun from the bathroom accessory guys…
Space is all over the news with the#PlutoFlyby, so let us help YOU save space in the bathroom
Or this one from a US Italian restaurant chain…
Have a breadstick on us, Pluto! You’ll always be a planet in our eyes. #PlutoFlyby
Mmm… awkward and looks a little desperate however it’s not malicious and no one is harmed in the hijacking of the hashtag.
Moving on to corporations creating their own hashtag and it backfiring; now that can be an interesting spectator sport.
#MCDStories McDonalds marketing team expected nothing but genuine “nuggets” of wholesome stories, instead they created a McFlurry storm of negativity as tweet after tweet tried to out-score the other on their terrible experiences. Ouch!
Even classy supermarket Waitrose hasn’t escaped the hashtag howler brigade. Their #Waitrosereasons campaign generated a stream of pretentious and pompous tongue in cheek tweets that played on the expense of shopping at the store. This included a tweet suggesting the shopper always transferred shopping to tesco bags so neighbours didn’t know they’d won Euromillions!
Yes we can laugh at the big brands getting it wrong but what if it happens to you and your business. We are all vulnerable to attack as soon as we “put ourselves out there” but how do we respond if someone genuinely takes against your business or someone who works in it.
Examples that hit the media spotlight often involve high profile individuals. Kevin Pietersen brought a successful claim for defamation against Specsavers when their Facebook and twitter advert suggested the ex- England cricketer tampered with his bat.
But it’s not always possible to hit the troublemakers for six. Bed and Breakfast owners Martin and Jacqui Clark failed to win their case against TripAdvisor after they had received very poor reviews on the rating site. The Judge refused to reveal the identities of those making the post which had caused the Clark’s to lose business.
This leaves something of a hole in the world of social media where trolls can continue to inhabit and inflict their pain without fear of retribution. In my view this should be addressed rather swiftly as the proliferation of rating sites has led to many attempts to “game” the sites for competitive advantage. If a review is fair the reviewer should have no fear of being seen. If they are allowed to remain anonymous the opportunity to post false and defamatory messages is made far too easy.
What Should You Do
There has been a great deal of media attention around high profile cases of social media based defamation including Kevin Pietersen, Lord McAlpine and Russell Brand. As a result there’s been a threefold increase in cases across the country as more of us gain an appreciation of our rights. The numbers are still pretty low, only 26 matters 2013-14 but the year before saw only 6 cases. Source: Thomson Reuters – Practical Law
One of the biggest problems a victim of social media trolling can face is the challenge to find anyone to listen. The huge social media corporations are notoriously oblique in their “face to face” relations with users. Facebook, Twitter and Google have layer upon layer of FAQ’s, help forums and suitably straight-jacketed reporting processes. If, as many find, your problem doesn’t tick the right box you’ll have a merry old time attempting to get a sensible answer or swift resolution.
If you find yourself in such a situation please drop me a line. Over the years I’ve had a number of successful outcomes for clients dealing with Google, Facebook, Apple and Twitter.
Make an enquiry here:-
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all too surprising because they rarely have time to stop and revisit their thinking or more importantly put their theory into practice.
Just because advice sounds plausible, logical and possible doesn’t make it a cast iron sure bet to work. My view is that we must accept we can’t possibly stay at the sharp end, understanding latest trends, tips, wrinkles and methodologies, without being self-aware and putting those golden nuggets of advice to the test to establish their true value. Instead of sticking with ideas that are possibly past their “sell by date” or untested put yourself in the position of a client. Rather than act as an adviser seek to prove those ideas, strategies and actions by applying them to a real situation.
How to generate new business is one of the most regular questions posed by clients and for obvious reasons. Winning new customers is essential to growth and sustainability and over time owners, directors and managers can become complacent, lose focus and need a guiding hand to put the company back onto a positive footing.
Luckily for me I’ve recently had an ideal opportunity, which was literally very close to home, to test the theory of business generation in a very contemporary field of marketing, social media.
My wife decided last year that it was time, following years of looking after the family, to take up the challenge of running her own ballet school. Being the true professional that she is, my wife ensured that she was fully up to date with syllabi and best practice according to the Royal Academy of Dance. Whilst I had every confidence in my wife’s capability as a teacher I could see as a potential hurdle with her previous steadfast view that she did not “do social media”. No personal Facebook page, no twitter and certainly nothing as exotic as Instagram or Pinterest.
Here was an excellent opportunity for me to not only help my wife achieve her ambition of running a successful school but to also put those many theories to win business through digital channels to the test.
It’s often said that it can be a dangerous, potentially painful process working with your other half but in our experience it proved pretty much straightforward. I know nothing at all about dance let alone ballet and she knew very little of social media and marketing matters.
My first concern was to have a website and to ensure that it was given the right treatment to appear in search terms, to also provide the essential link to sites such as Netmums and Yell.com but also as its essential when creating social media accounts. The website also needed to be fully responsive, smartphone and tablet friendly.
The key target audience for the ballet school is mothers of children aged from two and a half to teenage so my first piece of advice was to establish a solid Facebook page. Starting from scratch it was also going to be important to get matters moving quickly and create a steady flow of enquiries. As with many businesses the primary customer activity when looking for this service/ activity was to go online. A google search for “ballet school” on google would automatically bring up schools that were registered and verified with the search site. To do this the school needed to have a Google account and for the best chance of high profile recognition an active Google+ account.
It was essential that the school became verified and that the map engine within Google had Mrs L’s business linked to the address. That way the school would show up listed with other verified schools and the closer to the target location the higher the ranking. Simple but so many businesses miss his very important step.
After Google+ and Facebook we created twitter, Instagram and Pinterest sites to add breadth and visual impact to the school’s brand.
I suggested that my wife needed to create a regular dialogue with our local community and that was through a localised, gender and age specific “like” campaign for Facebook and a daily news feed of curated stories relating to the art form on twitter simply called “Ballet News”. The latter news update has been a huge success. Why such a success? Mrs L’s attention to detail and regular posts have created an expectation of consistency, entertainment and information which her community greatly appreciate. In response to my prompt on the importance of engagement on Facebook Mrs L launched a regular ballet related picture post and specifically once a week “Tutu Tuesday” featuring a new outfit each week. I take only a very small piece of credit, the genius of the creative idea and execution was entirely down to the proprietor…not me. That signified a watershed moment, the owner of the business owned their media and understood it enough to capitalise on its power.
And what of the results of this test of social media guidance and marital relationship?
Well no divorce…quite the contrary. A thriving business that since launch in April has grown to over 40 regular students and 3 to 4 new enquiries each week 90% either via the website, fed by twitter and Instagram accounts or directly from the Facebook page.
Of course it helps that my wife is a talented teacher and has great rapport with students and parents alike but for me it proved the power of social media. Mrs L has commented that she doesn’t know how she could possibly have managed without Facebook or her website. Interestingly we experimented with more traditional marketing – the results were mixed. The local paper proved the most expensive investment and produced nothing whilst a magazine targeting primary schools more than covers its costs. By far and away the most successful medium for promoting the school is Facebook and the website, searched for on Google.
All of the above and the ongoing success of the school proves that there are advantages in having a strong, well-articulated digital presence aligned to a good product.
Key Social Media Steps for a Start Up
I’m not ready to don the tights and show you my arabesque but I’m very happy to help you grow your organisation be it in education, retail, manufacturing or the service sector if fact any business that thrives on generating new customers.
Drop me a line via the contact form below.
David Laud @davidlaud
Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t forget the hashtag) has become a phenomenal success for the charity that took ownership of the act – the ALS Association representing those diagnosed with Amyotrophic Lateral Sclerosis. The disease is also known by the name of US Baseball legend Lou Gehrig who died at the age of 37 in 1941. 2 years prior to his death July 4th 1939 he gave an emotional farewell speech to a packed Yankee Stadium stating that despite his diagnosis he considered himself “the luckiest man on the face of the earth”.
The disease is reported to affect some 450,000 across the globe. A diagnosis is devastating as tragically the body shuts down and life expectancy from that point is a shattering 2 years. In the UK we use the collective term Motor Neurone Disease. It covers a range of conditions such as ALS that cause the death of nerve cells controlling muscles and thereby gives rise to degeneration. It’s fortunately rare but nonetheless a terrible condition that often strikes the sufferers down in the prime of their life. ALS is the specific condition behind this most recent viral sensation. A very worthy cause and one that deserves to receive recognition.
The current campaign has been one of the most successful viral events of all time. The results are quite staggering. The ALS Association has raised some $62m in just 4 weeks that’s over 30 times the $2m they raised in the same period in 2013. They have an amazing 750,000 new donors and the numbers just keep on growing.
MND the Motor Neurone Disease charity has also benefited by an additional £250k donated as a result of this campaign. So how did this happen? As most will testify, cause related campaigns on social media sites are nothing new. Facebook in particular is frequently used as a launch pad by fundraisers to reach as many potential supporters in a short time at little cost. It can be very effective, I know having raised a few £’s over the years with my running but that is but a tiny imperceptible spec compared to the massive wave of ice bucket drenched donors. The previous success of the #nakedselfie #nomakeupselfie was impressive. £8m raised for Cancer Research in just 6 days.
The ALS campaign appears to have been given a far bigger boost and the momentum just keeps taking it forward.
The challenge sets out very simple rules. Once nominated take the ice bucket challenge and donate $10 to ALS, if you don’t take the challenge pay $100. When taking the challenge record the act on video and upload as proof, post on facebook or another social media site of choice having nominated 3 more individuals to take part who in turn have 24 hours to complete the deed. Simple and very effective.
The factors for success: Humble beginnings & credibility – The ALS challenge was started by the friends and family of a former Boston College baseball captain, Pete Frates who was diagnosed with ALS at 27. The initial post of a video was of others taking the challenge as he was too weak to participate. Those family and friends challenged local Bostonian athletes to follow suit. Nominations spread through the Boston area and soon enough athlete’s across the US including many major stars were taking part for Pete and others with ALS.
Celebrity power – Soon Hollywood and the business community got the call through nominations and celebrities were engaged. Mark Zuckerberg, Richard Branson, George Bush, Lady Gaga, Victoria Beckham….the list is extensive and adds hugely to the attraction for others to participate having seen their favourite singer, actor, entrepreneur take the challenge.
Narcissism – Ok this is a little negative but social media does offer us an opportunity to “perform” to a wider audience, be centre stage and demonstrate our caring and charitable efforts. Most of us want to be loved, at the very least liked by others and this just works very nicely. But who cares it’s raising money for a great cause.
Competition – As seen with many celebrity posts there’s been a fair share of “anything you can do…” iced water dropped from helicopters, thousands of dollar bills not water falling from the bucket (Charlie Sheen) and self-made apparatus (nice one Bill Gates). This effort has been replicated by many non-celebrities with terrific imaginations finding new and whacky ways to go that bit further when taking the challenge.
Simple – You don’t have to train for this. It’s not a marathon or even a fun run you just have to stand or sit and take a cold shower. So it opens the challenge up to young and old alike, fit and those not so fit which makes the potential participant demographic very wide.
Connectivity – the opportunity to involve members of your own network through nomination feeds wonderfully into our desire to connect to family and friends through social media.
Technology – the proliferation of smartphones with video record capability enables millions to participate. This added to an encouragement to users by many platforms to make video related posts and as a result easy to use upload apps means the task of sharing such events has never been easier.
The above ingredients all combine to produce a campaign that has every chance of becoming one of the biggest viral events ever seen. Predictably this success has caused side effects such as the bandwagon jumping of others to benefit from the trend.
One notable example is Macmillan Cancer Support who leapt onto the challenge and attempted to claim the #icebucket as their own. As a result they’ve received considerable criticism not helped by the Head of Digital for the charity quoting their missed opportunity with the #nakedselfie as justification for jumping on the ALS campaign. Just Google “ice bucket challenge” and you’ll see that Macmillan have gone to the trouble of taking a paid keyword advert placing them in top spot on the search engine. Many have complained that they donated via a short text code advertised by Macmillan thinking it was for ALS.
My advice to Macmillan is to spend time and effort working to create original ideas that will bring credit to this great charity and not ride on the back of other charities innovative drives. Yes, the ice challenge has been used to raise awareness and funds for their chosen charity in the past and no doubt the future too but leave it to the individuals to make that choice. It was Pete Frates friends and family who drove this phenomenon and that’s what makes it a true viral success.
Have I taken the challenge? Oh yes I was nominated and had some fun doing it too. I did use the opportunity to raise awareness of 2 other charities I work with but didn’t overlook the fact that it’s the ALS campaign first and foremost so they too benefited from a donation. No one should feel forced to take part and be bullied or otherwise pressurised into taking a dowsing for ALS. It’s voluntary and an individual choice that others should respect. Unfortunately there have been examples of peer pressure and negativity thrown towards those who’ve not followed their nominators’ request. That’s not how charity works and is one of the uglier side effects of such successful viral campaigns. Overall the positive far outweighs the negative. I say congratulations Pete Frates and your inspirational friends and family.
The ESPN video is certainly worth a watch and helps put this campaign into perspective. It proves the power of the human spirit and the ability to turn such a negative situation into something so immensely positive. If you have any comments on this or any of my articles please feel free to add them here. I’d love to hear your experience of this and other charitable campaigns. David Laud
Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me. It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an item in Wardour Street . In the late 19th century this part of London was known for antique and furniture shops and Lord Henry’s bidding for a piece of old brocade may have hinted at the difficult economic circumstances of the period. Lord Henry’s frustration at the time taken to secure his purchase leads to his statement, “Nowadays people know the price of everything and the value of nothing.”
Fast forward to the 21st century and things are not so different. One effect of the recent recession has been our re-focus on reducing our outgoings both personally and commercially as the pinch on our profit and lifestyle hit home.
Let me be very clear (sound like a pompous politician there) I don’t have an issue with careful cost control. Quite the contrary, I actively encourage a regular domestic and business review of expenditure. The issue as it relates to Oscar’s brilliantly written line is that we can become “hard wired” to focussing exclusively on the currency of a product or service and not the benefit or return that item will bring.
As a marketer and business owner this is very important territory. I’m equally a supplier and customer and in both relationships I try my best to be consistent. The difficulty is in identifying what that often quoted but rarely defined “value” is.
What is “value”?
As a noun it’s “the regard that something is held to deserve; the importance, worth, or usefulness of something”
As a verb “to estimate the monetary worth”
All too often we see the term reduced to a base level with items branded as “value meals” and the like. That’s not really value, it’s just cheap but of course that’s a word that won’t shift a chicken tikka masala from your local supermarket shelf.
Knowing the value of something can be harder to realise than you might think. Often we only truly gauge something’s worth when it’s no longer available. From your favourite TV series to particular brand of perfume, that great boss who selfishly retired or reliable local mechanic who always fixed your car with a smile. When they’re gone we appreciate them more.
This test equally works on goods and services that we might already attribute more value to than they deserve. What about that expensive watch, particular club membership, car, holiday destination or brand of coffee? These are often aspirational items and by owning or experiencing them we believe as a consequence our lives to be “better” and thereby valuable. That’s a state of mind that many brand owners want their target customers to buy into but if we were forced to use an alternate would our lives be so much worse?
Businesses that sell services can often struggle to differentiate themselves from the competition. There will always be those who use price as a promotional blunt instrument. Successful companies take the time to understand not only the mechanics of their offering but the emotional response to experiencing the best and worst of the market offerings.
You might technically be measured as the very best at what you provide but if you employ robots or a team of over confident practitioners to deliver, they’re unlikely to capitalise on that technical advantage.
Good business is all about the human experience.
So what are the factors that make the difference?
And of course this can all add up, when we include the fee, to value.
If you’re up for a challenge take a look at a couple of services and products that you use over the course of the next few weeks. Ask yourself what you are basing your decisions on and consider if that is the best measure for making those purchases. Put yourself in a position where you must justify those purchases to a boss and they are going to want clearly articulated and rational responses. Consider which of those items you would wish to retain and those that fall short and face being replaced.
What does value look like to you? Once you’ve thought about it from your own consumer perspective you might want to have a go at applying it to your own business. Consider, honestly, if you would want to buy from your business, if so great…. can you do even better? If the answer is no… where are you failing and how can you address the shortcomings?
If you’re not a typical customer of your company’s product or service, seek out those who are and ask for their honest, non sugar-coated views.
Knowing the price of something is the easy bit, knowing the value… that’s a skill that we all need to work on.
The dust is starting to settle after the initial rather mixed response to the Face “book” lift applied to twitter accounts.
You get a rather gentle prod by the platform to decide if you really do want to give it a go but I suspect like many the temptation to see what the fuss is about mixed with the nagging fear of being left behind drives users toward the new look layout.
Personally I don’t mind it, I think it’s a natural evolution but it’s also strikingly similar to many other sites and for a great number of twitter fans it’s a step too far.
But what exactly is all the fuss about?
Is it progress?
My personal view is that it adds certain useful features, in particular the pinning of tweets to the top of your profile page. One problem I see with the changes is the proliferation of smartphone and smaller tablets and their use over PC and laptop. You can now take photos and post so easily from these devices that they are quickly taking the place of the traditional methods used for online interaction. As it stands the new changes have not migrated fully to mobile device formats but no doubt it’s just a matter of time before they do.
How many of us sit down on an evening to watch TV and look around to see children or partners face down in their smartphone, tablet or laptop?
Not an uncommon experience these days but what is it doing to our family life?
Family lawyers often hear of distressing stories where an ex uses the children to spy on the previous partner by using “Skype” or “facetime” technology. These communication tools are useful when used to keep in touch with loved ones but take on a whole new sinister meaning in the hands of someone with an ulterior motive.
What cases such as this also highlight is the danger of these tools in the hands of those who are not so worldly wise.
In a recent discussion on Radio 4’s Woman’s Hour I was posed hypothetical questions raised by their listeners as genuine “real life” examples of social media intrusion.
1. How I would respond to accusations of being an alcoholic by a friend of my daughter who’d heard we were having a wine fridge installed and posted the comment on her very popular Facebook page?
2. In another scenario how would I deal with a son or daughter who posted embarrassing video of me on YouTube celebrating a Barbarians rugby victory over Australia?
These are two real examples experienced by radio 4 listeners and there are hundreds more like this. I’m sure we can all point to at least one “awkward” social media experience.
The answer is to set clear ground rules. Not just for the children but the whole family. If mum or dad post inappropriate photos on facebook or instagram it is highly likely the kids will see this as license to behave as badly on their own accounts. Trust and respect for personal privacy is at the heart of good social media etiquette.
The issue of privacy has raised its head a few times in the house of Laud’s – that’s when an embarrassing shot of one of the family appears on instagram or Facebook. In our home we can face fines of up to £5 if a mugshot or video clip appears on a social networking site without permission. It works, as I found out to my cost. My youngest daughter fined me £45 for 9 counts of posting without permission following my “proud dad” uploads from a holiday in Spain. She was quite within her rights as I had overlooked the very important need to obtain the OK of the subject in the shot. To be honest I think she was a little surprised her protestations proved successful but we can’t afford to be hypocritical with our children and we need to put our hands up and admit our mistakes. As a result everyone in the family is now acutely aware of the implications and treads very carefully around the issue ensuring awareness and consent when agreeing to upload or be tagged in a photo online.
After a rather slow start schools have made great strides to understand and manage pupil engagement with handheld technology and the growing number of social media platforms. Primary schools quite rightly banning phones during the school day, introducing their own social sites for after school activities and secondary schools introducing best practice guidance and building it into the curriculum. The fear unfortunately remains that when the children are in the wifi home environment their parents just don’t know what their children are doing online and who they are talking to.
For the 14-18 year old generation we are mostly playing “catch up” as the genie is well and truly out of the bottle. This generation has grown up with social networking sites and have a knowledge and understanding far beyond most parents teachers and so called “experts”. It then becomes an ever harder task to persuade them of the dangers of posting too many “selfies” or drunken escapades and more importantly be made aware of the more malicious intent of predator posters and followers?
Recent Advertising Standards Authority research highlighted the scale of the problem of children lying about their age on social networks. It identified 42% of respondents as being younger than the 18 year old they were attempting to be. It’s also a worry to note that many parents are either unaware or consider it unimportant that their pre-teen child is on Facebook when the sites permitted entry age is 13, they therefore have created false profiles to obtain an account.
New image based social sites are also a concern. Vine and Snapchat are 2 that offer time limited posts. Despite the belief that many posts are transient, specifically Snapchats selling point, that messages are wiped away in an instant, we know that is just not the case. The web has a long and unforgiving memory and for the sake of future careers and relationships the sooner we understand the risks the better.
Of course social media sites offer great opportunities to share and make friends and these are clear positive aspects. It’s true that I have my own children to thank for my interest in social media. A parents curiosity that became a large part of my life. Unfortunately the risks are real and we need to protect and educate against exposure to self-made stupidity, inappropriate content and individuals.
Understanding how to make social networking safe has become an essential skill for parents, teachers, managers and business owners and we owe it to ourselves to improve our collective knowledge.
If you are concerned and want help managing social media related issues at work or at home please drop us a line, we’d be happy to help.
David Laud email@example.com