Social Media Management for Professionals Part 3

Q1.      How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,

Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A.

Is Twitter in Trouble?

It’s amazing how quickly bad news or rumours travel.  Something in the human psyche gives a turbo boost to negative stories.  We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media

When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.

Is Marketing Dead?

Headlines of a similar nature have been peppering business news feeds for a couple of years now.  It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and

Putting Theory Into Practice – Can Social Media Generate Business?

Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with.  In the current cauldron of technological innovation and digital dependence that’s not all

Ice Bucket List – Why the ALS Charity Challenge Works

Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t

Knowing the Price of Everything and Value of Nothing

Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me.  It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an

The Power of Personal Branding

Later this year our first born turns 20.  Her generation has been the first to grow up in the “social” World we all now inhabit.  Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.

Spinning Plates, Juggling Balls & Shot Selection – How to Create an Effective Marketing Strategy

Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward.  Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.

Think You’re a Thought Leader? Test that belief with 12 tips to thought leadership

“Thought Leadership” now there’s a two word phrase that has emerged through the social channels in the past couple of years. As with any trendy term the bandwagon soon becomes full and chased by those who think they know the