Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang.
Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period.
Why might this work for business?
Photos, videos, Gifs, animation are all hot methods of engaging with eyeballs online and specifically the increasingly cluttered world of social media. Historically for the untrained and impatient amongst us creating a Gif was rather a faff. Now you can do it with one click.
Finding a creative use of moving images, even if it is as brief as 1 second can help make that business stand out from the crowd.
It’s very new, having only launched 22nd October yet major brands have immediately seen the benefit of the app. Timberland and Elle both showed flicking through their content whilst the Rugby World Cup social media team scored and converted with their early adoption and 1 sec clip of South Africa’s Schalk Burger before their clash with the Kiwis.
The apps key strength is its simple straightforward use, it is pretty much idiot proof…even I could immediately get the app working although my target subjects were not so easy.
It’s also incredibly easy to share the new moving content via a variety of platforms, obviously Instagram and Facebook plus Twitter, Tumblr, Google+ etc..
You can find the app in your devices store under Boomerang from Instagram. Download, have a play and see how it might add some all important interest to a product, service or topic you want to highlight.
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not go far before the word “content” is mentioned.
If you want your website to be a successful shop window for your company you need it to be well furnished with content, lots of it, all shapes and sizes, colours, creations and categories……or do you?
Call me an old cynic…but when I start to sense a trend forming and a bandwagon being jumped on I have a natural inclination to run in the opposite direction. Sure SEO is important but what if you produce masses of poor content? All that will prove is that you’ve created a big website full of “stuff” that nobody is going to read let alone share. Surely the idea with this facet of marketing is to produce quality, focused material that appeals to those who you have identified as your target audience. Badly written and presented content will have the adverse effect. I would argue that even if you did rank higher as a result of your prolific production once anyone clicked on it they would be more inclined to bounce straight out again. This would only create a negative impression.
Ok back to basics, what is “content”? Does anyone really know or is it just another “buzzword” that sounds good but has little thought behind it.
Content varies from the obvious written word, blog, news update, article to more visual and increasingly popular sources such as infographics, webinars and other video based productions such as YouTube, Vimeo, Vine, Snapchat, Instagram, Meerkat and Periscope.
Just for starters WordPress report that there are 42.6 million blog posts per month. Now imagine how that number is going to escalate with the buzzword of the year “content” driving marketing activities. Add to the written word the growing trend of video posts and you’ve a very busy and somewhat cluttered space in which you’re trying to make a name for yourself.
A) You can just see the common scenario developing where a young marketing manager, having read all the latest guides, asks the MD to produce a blog for the company. The MD is very busy but she knows this buzz of blogging and “thought leadership” is the thing she really should be doing…so she writes one. It’s not great but it is her first effort. The marketer doesn’t feel that they can correct the boss so is left with no option but to post it. No one comments on it, it’s only read by staff internally who universally agree the MD should stick to running the business.
B) Or what about a situation where no one in the business has the time to write an article or blog so they look around for help. Now for the purpose of balance I must advise that yes, there are excellent copywriters, journalists, wordsmiths who have both the intelligence and skill to produce high quality “home grown looking” material that is both informative and easy to digest. Unfortunately given the “content” Goldrush we have no shortage of prospectors panning for nuggets but finding fool’s gold, those who look the real deal, talk a good game but simply don’t understand enough about the business and the best way to communicate with their target audience. In this example the business spends a large chunk of their annual marketing budget on an agency who simply fails to connect with the client and produces low grade results albeit in large quantities. The company sacks the agency when the MD asks a few pertinent questions at a board meeting such as “Do they own a dictionary” “Have they met our production team” “Why are the web visits up but the engagement down?” The result, the agency blames the client and the resultant lack of business demonstrates the importance of having a well thought through strategy that involves communications that connect with the target audience.
So what should you be doing?
If you would like to discuss any of the issues raised in this blog please contact David Laud via twitter @davidlaud or call 08456 446624
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all too surprising because they rarely have time to stop and revisit their thinking or more importantly put their theory into practice.
Just because advice sounds plausible, logical and possible doesn’t make it a cast iron sure bet to work. My view is that we must accept we can’t possibly stay at the sharp end, understanding latest trends, tips, wrinkles and methodologies, without being self-aware and putting those golden nuggets of advice to the test to establish their true value. Instead of sticking with ideas that are possibly past their “sell by date” or untested put yourself in the position of a client. Rather than act as an adviser seek to prove those ideas, strategies and actions by applying them to a real situation.
How to generate new business is one of the most regular questions posed by clients and for obvious reasons. Winning new customers is essential to growth and sustainability and over time owners, directors and managers can become complacent, lose focus and need a guiding hand to put the company back onto a positive footing.
Luckily for me I’ve recently had an ideal opportunity, which was literally very close to home, to test the theory of business generation in a very contemporary field of marketing, social media.
My wife decided last year that it was time, following years of looking after the family, to take up the challenge of running her own ballet school. Being the true professional that she is, my wife ensured that she was fully up to date with syllabi and best practice according to the Royal Academy of Dance. Whilst I had every confidence in my wife’s capability as a teacher I could see as a potential hurdle with her previous steadfast view that she did not “do social media”. No personal Facebook page, no twitter and certainly nothing as exotic as Instagram or Pinterest.
Here was an excellent opportunity for me to not only help my wife achieve her ambition of running a successful school but to also put those many theories to win business through digital channels to the test.
It’s often said that it can be a dangerous, potentially painful process working with your other half but in our experience it proved pretty much straightforward. I know nothing at all about dance let alone ballet and she knew very little of social media and marketing matters.
My first concern was to have a website and to ensure that it was given the right treatment to appear in search terms, to also provide the essential link to sites such as Netmums and Yell.com but also as its essential when creating social media accounts. The website also needed to be fully responsive, smartphone and tablet friendly.
The key target audience for the ballet school is mothers of children aged from two and a half to teenage so my first piece of advice was to establish a solid Facebook page. Starting from scratch it was also going to be important to get matters moving quickly and create a steady flow of enquiries. As with many businesses the primary customer activity when looking for this service/ activity was to go online. A google search for “ballet school” on google would automatically bring up schools that were registered and verified with the search site. To do this the school needed to have a Google account and for the best chance of high profile recognition an active Google+ account.
It was essential that the school became verified and that the map engine within Google had Mrs L’s business linked to the address. That way the school would show up listed with other verified schools and the closer to the target location the higher the ranking. Simple but so many businesses miss his very important step.
After Google+ and Facebook we created twitter, Instagram and Pinterest sites to add breadth and visual impact to the school’s brand.
I suggested that my wife needed to create a regular dialogue with our local community and that was through a localised, gender and age specific “like” campaign for Facebook and a daily news feed of curated stories relating to the art form on twitter simply called “Ballet News”. The latter news update has been a huge success. Why such a success? Mrs L’s attention to detail and regular posts have created an expectation of consistency, entertainment and information which her community greatly appreciate. In response to my prompt on the importance of engagement on Facebook Mrs L launched a regular ballet related picture post and specifically once a week “Tutu Tuesday” featuring a new outfit each week. I take only a very small piece of credit, the genius of the creative idea and execution was entirely down to the proprietor…not me. That signified a watershed moment, the owner of the business owned their media and understood it enough to capitalise on its power.
And what of the results of this test of social media guidance and marital relationship?
Well no divorce…quite the contrary. A thriving business that since launch in April has grown to over 40 regular students and 3 to 4 new enquiries each week 90% either via the website, fed by twitter and Instagram accounts or directly from the Facebook page.
Of course it helps that my wife is a talented teacher and has great rapport with students and parents alike but for me it proved the power of social media. Mrs L has commented that she doesn’t know how she could possibly have managed without Facebook or her website. Interestingly we experimented with more traditional marketing – the results were mixed. The local paper proved the most expensive investment and produced nothing whilst a magazine targeting primary schools more than covers its costs. By far and away the most successful medium for promoting the school is Facebook and the website, searched for on Google.
All of the above and the ongoing success of the school proves that there are advantages in having a strong, well-articulated digital presence aligned to a good product.
Key Social Media Steps for a Start Up
I’m not ready to don the tights and show you my arabesque but I’m very happy to help you grow your organisation be it in education, retail, manufacturing or the service sector if fact any business that thrives on generating new customers.
Drop me a line via the contact form below.
David Laud @davidlaud
Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t forget the hashtag) has become a phenomenal success for the charity that took ownership of the act – the ALS Association representing those diagnosed with Amyotrophic Lateral Sclerosis. The disease is also known by the name of US Baseball legend Lou Gehrig who died at the age of 37 in 1941. 2 years prior to his death July 4th 1939 he gave an emotional farewell speech to a packed Yankee Stadium stating that despite his diagnosis he considered himself “the luckiest man on the face of the earth”.
The disease is reported to affect some 450,000 across the globe. A diagnosis is devastating as tragically the body shuts down and life expectancy from that point is a shattering 2 years. In the UK we use the collective term Motor Neurone Disease. It covers a range of conditions such as ALS that cause the death of nerve cells controlling muscles and thereby gives rise to degeneration. It’s fortunately rare but nonetheless a terrible condition that often strikes the sufferers down in the prime of their life. ALS is the specific condition behind this most recent viral sensation. A very worthy cause and one that deserves to receive recognition.
The current campaign has been one of the most successful viral events of all time. The results are quite staggering. The ALS Association has raised some $62m in just 4 weeks that’s over 30 times the $2m they raised in the same period in 2013. They have an amazing 750,000 new donors and the numbers just keep on growing.
MND the Motor Neurone Disease charity has also benefited by an additional £250k donated as a result of this campaign. So how did this happen? As most will testify, cause related campaigns on social media sites are nothing new. Facebook in particular is frequently used as a launch pad by fundraisers to reach as many potential supporters in a short time at little cost. It can be very effective, I know having raised a few £’s over the years with my running but that is but a tiny imperceptible spec compared to the massive wave of ice bucket drenched donors. The previous success of the #nakedselfie #nomakeupselfie was impressive. £8m raised for Cancer Research in just 6 days.
The ALS campaign appears to have been given a far bigger boost and the momentum just keeps taking it forward.
The challenge sets out very simple rules. Once nominated take the ice bucket challenge and donate $10 to ALS, if you don’t take the challenge pay $100. When taking the challenge record the act on video and upload as proof, post on facebook or another social media site of choice having nominated 3 more individuals to take part who in turn have 24 hours to complete the deed. Simple and very effective.
The factors for success: Humble beginnings & credibility – The ALS challenge was started by the friends and family of a former Boston College baseball captain, Pete Frates who was diagnosed with ALS at 27. The initial post of a video was of others taking the challenge as he was too weak to participate. Those family and friends challenged local Bostonian athletes to follow suit. Nominations spread through the Boston area and soon enough athlete’s across the US including many major stars were taking part for Pete and others with ALS.
Celebrity power – Soon Hollywood and the business community got the call through nominations and celebrities were engaged. Mark Zuckerberg, Richard Branson, George Bush, Lady Gaga, Victoria Beckham….the list is extensive and adds hugely to the attraction for others to participate having seen their favourite singer, actor, entrepreneur take the challenge.
Narcissism – Ok this is a little negative but social media does offer us an opportunity to “perform” to a wider audience, be centre stage and demonstrate our caring and charitable efforts. Most of us want to be loved, at the very least liked by others and this just works very nicely. But who cares it’s raising money for a great cause.
Competition – As seen with many celebrity posts there’s been a fair share of “anything you can do…” iced water dropped from helicopters, thousands of dollar bills not water falling from the bucket (Charlie Sheen) and self-made apparatus (nice one Bill Gates). This effort has been replicated by many non-celebrities with terrific imaginations finding new and whacky ways to go that bit further when taking the challenge.
Simple – You don’t have to train for this. It’s not a marathon or even a fun run you just have to stand or sit and take a cold shower. So it opens the challenge up to young and old alike, fit and those not so fit which makes the potential participant demographic very wide.
Connectivity – the opportunity to involve members of your own network through nomination feeds wonderfully into our desire to connect to family and friends through social media.
Technology – the proliferation of smartphones with video record capability enables millions to participate. This added to an encouragement to users by many platforms to make video related posts and as a result easy to use upload apps means the task of sharing such events has never been easier.
The above ingredients all combine to produce a campaign that has every chance of becoming one of the biggest viral events ever seen. Predictably this success has caused side effects such as the bandwagon jumping of others to benefit from the trend.
One notable example is Macmillan Cancer Support who leapt onto the challenge and attempted to claim the #icebucket as their own. As a result they’ve received considerable criticism not helped by the Head of Digital for the charity quoting their missed opportunity with the #nakedselfie as justification for jumping on the ALS campaign. Just Google “ice bucket challenge” and you’ll see that Macmillan have gone to the trouble of taking a paid keyword advert placing them in top spot on the search engine. Many have complained that they donated via a short text code advertised by Macmillan thinking it was for ALS.
My advice to Macmillan is to spend time and effort working to create original ideas that will bring credit to this great charity and not ride on the back of other charities innovative drives. Yes, the ice challenge has been used to raise awareness and funds for their chosen charity in the past and no doubt the future too but leave it to the individuals to make that choice. It was Pete Frates friends and family who drove this phenomenon and that’s what makes it a true viral success.
Have I taken the challenge? Oh yes I was nominated and had some fun doing it too. I did use the opportunity to raise awareness of 2 other charities I work with but didn’t overlook the fact that it’s the ALS campaign first and foremost so they too benefited from a donation. No one should feel forced to take part and be bullied or otherwise pressurised into taking a dowsing for ALS. It’s voluntary and an individual choice that others should respect. Unfortunately there have been examples of peer pressure and negativity thrown towards those who’ve not followed their nominators’ request. That’s not how charity works and is one of the uglier side effects of such successful viral campaigns. Overall the positive far outweighs the negative. I say congratulations Pete Frates and your inspirational friends and family.
The ESPN video is certainly worth a watch and helps put this campaign into perspective. It proves the power of the human spirit and the ability to turn such a negative situation into something so immensely positive. If you have any comments on this or any of my articles please feel free to add them here. I’d love to hear your experience of this and other charitable campaigns. David Laud
The dust is starting to settle after the initial rather mixed response to the Face “book” lift applied to twitter accounts.
You get a rather gentle prod by the platform to decide if you really do want to give it a go but I suspect like many the temptation to see what the fuss is about mixed with the nagging fear of being left behind drives users toward the new look layout.
Personally I don’t mind it, I think it’s a natural evolution but it’s also strikingly similar to many other sites and for a great number of twitter fans it’s a step too far.
But what exactly is all the fuss about?
Is it progress?
My personal view is that it adds certain useful features, in particular the pinning of tweets to the top of your profile page. One problem I see with the changes is the proliferation of smartphone and smaller tablets and their use over PC and laptop. You can now take photos and post so easily from these devices that they are quickly taking the place of the traditional methods used for online interaction. As it stands the new changes have not migrated fully to mobile device formats but no doubt it’s just a matter of time before they do.
How many of us sit down on an evening to watch TV and look around to see children or partners face down in their smartphone, tablet or laptop?
Not an uncommon experience these days but what is it doing to our family life?
Family lawyers often hear of distressing stories where an ex uses the children to spy on the previous partner by using “Skype” or “facetime” technology. These communication tools are useful when used to keep in touch with loved ones but take on a whole new sinister meaning in the hands of someone with an ulterior motive.
What cases such as this also highlight is the danger of these tools in the hands of those who are not so worldly wise.
In a recent discussion on Radio 4’s Woman’s Hour I was posed hypothetical questions raised by their listeners as genuine “real life” examples of social media intrusion.
1. How I would respond to accusations of being an alcoholic by a friend of my daughter who’d heard we were having a wine fridge installed and posted the comment on her very popular Facebook page?
2. In another scenario how would I deal with a son or daughter who posted embarrassing video of me on YouTube celebrating a Barbarians rugby victory over Australia?
These are two real examples experienced by radio 4 listeners and there are hundreds more like this. I’m sure we can all point to at least one “awkward” social media experience.
The answer is to set clear ground rules. Not just for the children but the whole family. If mum or dad post inappropriate photos on facebook or instagram it is highly likely the kids will see this as license to behave as badly on their own accounts. Trust and respect for personal privacy is at the heart of good social media etiquette.
The issue of privacy has raised its head a few times in the house of Laud’s – that’s when an embarrassing shot of one of the family appears on instagram or Facebook. In our home we can face fines of up to £5 if a mugshot or video clip appears on a social networking site without permission. It works, as I found out to my cost. My youngest daughter fined me £45 for 9 counts of posting without permission following my “proud dad” uploads from a holiday in Spain. She was quite within her rights as I had overlooked the very important need to obtain the OK of the subject in the shot. To be honest I think she was a little surprised her protestations proved successful but we can’t afford to be hypocritical with our children and we need to put our hands up and admit our mistakes. As a result everyone in the family is now acutely aware of the implications and treads very carefully around the issue ensuring awareness and consent when agreeing to upload or be tagged in a photo online.
After a rather slow start schools have made great strides to understand and manage pupil engagement with handheld technology and the growing number of social media platforms. Primary schools quite rightly banning phones during the school day, introducing their own social sites for after school activities and secondary schools introducing best practice guidance and building it into the curriculum. The fear unfortunately remains that when the children are in the wifi home environment their parents just don’t know what their children are doing online and who they are talking to.
For the 14-18 year old generation we are mostly playing “catch up” as the genie is well and truly out of the bottle. This generation has grown up with social networking sites and have a knowledge and understanding far beyond most parents teachers and so called “experts”. It then becomes an ever harder task to persuade them of the dangers of posting too many “selfies” or drunken escapades and more importantly be made aware of the more malicious intent of predator posters and followers?
Recent Advertising Standards Authority research highlighted the scale of the problem of children lying about their age on social networks. It identified 42% of respondents as being younger than the 18 year old they were attempting to be. It’s also a worry to note that many parents are either unaware or consider it unimportant that their pre-teen child is on Facebook when the sites permitted entry age is 13, they therefore have created false profiles to obtain an account.
New image based social sites are also a concern. Vine and Snapchat are 2 that offer time limited posts. Despite the belief that many posts are transient, specifically Snapchats selling point, that messages are wiped away in an instant, we know that is just not the case. The web has a long and unforgiving memory and for the sake of future careers and relationships the sooner we understand the risks the better.
Of course social media sites offer great opportunities to share and make friends and these are clear positive aspects. It’s true that I have my own children to thank for my interest in social media. A parents curiosity that became a large part of my life. Unfortunately the risks are real and we need to protect and educate against exposure to self-made stupidity, inappropriate content and individuals.
Understanding how to make social networking safe has become an essential skill for parents, teachers, managers and business owners and we owe it to ourselves to improve our collective knowledge.
If you are concerned and want help managing social media related issues at work or at home please drop us a line, we’d be happy to help.
David Laud firstname.lastname@example.org
i2i’s Managing Partner, David Laud, recently contributed to a discussion on Radio 4’s Woman’s Hour concerning the increased use of technology in the home and its impact on family privacy.
Click the link below to hear the clip
This brief discussion covers a growing domestic problem and highlights the need for parents to stay up to speed with social media platforms and the exchanges children are having.
David is interviewed by Radio 4’s Jenni Murray and joined by Ruth James who runs a blog to help parents with teenage children. http://survivingteenagers.co.uk/author/survivingteens/
Working as I do with professional firms I’m often asked or challenged on the true effectiveness of twitter and other social media platforms. For the purpose of this blog I’ll focus on twitter as it is the most frequently quoted cause of confusion, frustration and anxiety.
Yes, I did mention anxiety. Managing partners, Managing Directors, VP’s & CEO’s are more than aware of the phenomenon that is twitter but few can put their finger on what it is doing for their business.
In the beginning it seemed simple. Create an account, charge the marketing team with tweeting about the wonderful services on offer and sit back and wait for the results. And wait they did, the wind whistling through the trees whilst tweeters tweeted in an increasingly desperate fashion hoping upon hope that someone would tweet back.
Aware of competitor firms growing large follower networks and seemingly becoming the popular point of contact the business owners call the marketing team to account. “Where’s our ROI?” “Show me a spreadsheet of time and cost vs return.” “Why do Bloggs & Co. have five times the followers of our account?”
In a panic and under pressure the marketers fail to deliver the key financial justification for continuation and are forced to concede defeat.
Ok, perhaps an extreme example but the story will have a ring of truth for many. The demand for results, analysis and business owner frustration that the firm is failing to match others or capitalise on this new medium is a very common experience.
What is the answer? It’s not as simplistic as suggesting that having an account and sending the occasional tweet will eventually deliver results but time is a factor and it takes more than you might think to build a truly effective twitter channel.
Here are a few suggestions for those grappling with twitter and losing the fight;
Managing the expectations of the management team and business owners is all important. It can be hard trying to convince an analytical driven leader that they need to invest resource in something that can be quite so hard to quantify. As a marketer I fall into the camp of wanting to measure marketing activity and in all circumstances you should strive to analyse the impact of your efforts. Twitter apps are available to measure any number of actions but don’t get lost in analysis. Keep the focus on the big picture of building the business brand and connecting with your network.
Traffic visiting your website through tweeted links will be one clear indication of reach as will comments or feedback from network members.
As I’ve referred to before by way of analogy, twitter is very much like a broadcast channel. Decide on your audience the type of output you want to produce and the viewing figures you’d like to generate. Remember very few of us would want to tune in to a channel that is 100% or even 50% advertising so keep the balance fresh and entertaining.
If you would like more specific help with developing your social media strategy or simply making your existing activities more effective please drop me a line.
David Laud – i2i Business Solutions LLP e-mail email@example.com
We all know it’s logical to keep in regular contact with our customers; it’s so much easier to cross sell services and products to an existing customer than generate a new one and sell to them, but how many of us actually do it effectively?
There’s an argument to support “less is more” with customer communication certainly when the reaction to direct mail, e-mail, texts or tweets can generate more negative than positive feedback when poorly executed.
Recent examples of this poor execution – the bombardment of literature from supermarkets to purchase their credit card, one reason not to use their loyalty card. Another, the apparent lack of geographic understanding from a major motor brand who are trying to connect me to their showroom over 200 miles away when they have an outlet in my town. An example of competing branches of the same business. That’s postal junk but worse than that these days is the over abundance of junk e-mail. Bad enough when spammers pepper your in-box with unwanted, unfocussed annoyances but it’s somehow ten times worse when a company you have a connection with abuse that relationship by overdoing the selling and ignore your unsubscribe requests.
Even if you’ve blocked unsolicited calls to your home companies believe they have the right to call you up at weekends and sell you anything from insurance to charitable donations and don’t act upon your requests for them to stop.
Turning back to the process and our responsibility – our job as marketers is to think about the customer experience, appreciate the multiude of messages they receive each day and not try and battle for airtime, eyeballs or ears in a clumsy manner more likely to turn them off rather than on to our offering.
We do need to work at a communication strategy that resonates with our customers, understands their position and speaks directly to them. This strategy and its implementation will take time, consideration and no little effort on our part but is absolutely worth it.
An oft touted stat says that it costs six times more to win a new customer than to sell on to a past or existing customer. That may have some truth, specifics will depend on the sector you’re in but it is an over simplification that can overlook damage that may be done just lumping out messages without a plan.
Certainly the opportunity exists but is dependent on a series of very important factors:
1. For the best possible chance to have a successful customer campaign you need to have in place a carefully thought through communication strategy and plan with specific objectives.
2. A detailed database of customers who’ve granted permission for you to continue to communicate.
3. An ability to create tailored communications to each customer. Nothing worse than a “Dear Sir or Madam” letter, you’re supposed to know them.
4. Systems that track the effectiveness of communications, email, social media post or in person to ensure action can be taken when you receive positive or potentially negative responses.
5. The creation of content which is ideally suited to the needs of the target customer i.e. newsletter sharing tips on entertaining and educating children for families where there are young children or an offer of a discount at your restaurant for those celebrating a special occasion having a note of customers date of birth or anniversary and referring to it in the communication.
6. Keep up to date i.e. systems to capture and improve data on customers to include their social media account details.
Having been successful in acquiring a customer we shouldn’t assume that they will buy everything we have to offer or even come back as a repeat purchaser of the same product or service.
The most important tip is to be original and focussed on the customer. If offering a discount make it meaningful, if giving advice make it relevant to their circumstances.
If you would like to discuss how to create an effective communication strategy for your customers drop me a line at firstname.lastname@example.org or Click Here
David Laud – i2i Business Solutions LLP