Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q.      How do you inject personality into a firm’s twitter account to encourage engagement? A.

When Social Goes So Wrong – Reputation Management

One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe.  This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.

Knowing the Price of Everything and Value of Nothing

Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me.  It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an

Law Firm Management – Survival of the Fittest

Charles Darwin knew a thing or two about evolution.  If I can cast my mind back to my human biology lessons, the term coined by the great naturalist was “Natural Selection”.  It took a little while for this radical theory

The Best of Times or the Worst of Times? – Surviving and Growing in an Unpredictable Period

I’m fed up with hearing that we’re living in “interesting times” we’re not.  We’re actually living in the times outlined by Dickens in a Tale of Two Cities.  I’m sure you all know the opening chapter of the book word

Spinning Plates, Juggling Balls & Shot Selection – How to Create an Effective Marketing Strategy

Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward.  Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.

Marriage of Convenience or True Love – Law Firm Mergers

What lies behind the sudden increase in solicitors firms merging?  Is it a need for personal partner security, succession or future proofing, fear of failing or a strategic move to build a successful business? 2013 has revealed a weekly supply

Have You Lost Your MOJO? 10 Tips to Re-Discover Your Confidence

A few years ago a client turned to me after a meeting and said he would hate to have my job.  At the time and as you might expect this took me by surprise not least because the individual making

Think You’re a Thought Leader? Test that belief with 12 tips to thought leadership

“Thought Leadership” now there’s a two word phrase that has emerged through the social channels in the past couple of years. As with any trendy term the bandwagon soon becomes full and chased by those who think they know the

Teenagers, Smartphones, Relationships & Privacy – David Laud on Radio 4’s Woman’s Hour

i2i’s Managing Partner, David Laud, recently contributed to a discussion on Radio 4’s Woman’s Hour concerning the increased use of technology in the home and its impact on family privacy. Click the link below to hear the clip http://www.bbc.co.uk/programmes/p01b9r54 This

The Trouble with Twitter

The Trouble with Twitter

Working as I do with professional firms I’m often asked or challenged on the true effectiveness of twitter and other social media platforms. For the purpose of this blog I’ll focus on twitter as it is the most frequently quoted