Spinning Plates, Juggling Balls & Shot Selection – How to Create an Effective Marketing Strategy

Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward.  Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.

Marketing – It’s a Dirty Word

I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles

Is It All Good With You? – Leadership & Self Confidence

Have you ever faced the dilemma of thinking how best to phrase the opening line of an e-mail? The trend appears to be for the “hope all’s good with you” or “hope this finds you well”.  Nothing wrong with this,

Marriage of Convenience or True Love – Law Firm Mergers

What lies behind the sudden increase in solicitors firms merging?  Is it a need for personal partner security, succession or future proofing, fear of failing or a strategic move to build a successful business? 2013 has revealed a weekly supply

Trick or Treat? The Importance of Effective Conflict Management

Won’t be long and the House of Laud’s doorbell will be getting its annual Halloween workout from the local sweet-toothed, short-person, and some not so short invasion squad.  When did we start parading the pumpkin and craving candy?  It’s yet

Have You Lost Your MOJO? 10 Tips to Re-Discover Your Confidence

A few years ago a client turned to me after a meeting and said he would hate to have my job.  At the time and as you might expect this took me by surprise not least because the individual making

Think You’re a Thought Leader? Test that belief with 12 tips to thought leadership

“Thought Leadership” now there’s a two word phrase that has emerged through the social channels in the past couple of years. As with any trendy term the bandwagon soon becomes full and chased by those who think they know the

Making all the right noises – using social media to support your customer service

Have you ever found the need to offer up a tweet of desperation, or Facebook post of frustration when a company fails to deliver on its promise or has caused you a problem? I know I have. At the time

The Trouble with Twitter

The Trouble with Twitter

Working as I do with professional firms I’m often asked or challenged on the true effectiveness of twitter and other social media platforms. For the purpose of this blog I’ll focus on twitter as it is the most frequently quoted